March, 2002 Archives - Tire Review Magazine
Good Idea and the Law

As much as I dislike Bill Gates, I will give him credit: He sure knows how to get products registered. Microsoft wants its products on record to prevent piracy and build databases, not for any altruistic safety reason. Afterall, the worst thing a little software separation can cause is computer lock-up. Never heard of a

Scrap Yard Gumshoe

Scrap Yard Gumshoe Regardless of the type of spent machinery, component equipment, or materials they provide a gathering place for, scrap yards contain an abundance of information. Witness the differences in average mileage accumulated or failure modes for various models of automobiles prior to reaching their final rusting place. Or the average age difference between

Why Do Tires Fail?

Why Do Tires Fail? Tires are undoubtedly the most critical safety component on a vehicle. Where the rubber meets the road affects traction, handling, steering, stability and braking. Because of this, a sudden tire failure can have serious consequences, especially if it occurs at highway speeds in a vehicle with a high center of gravity.

Back to Basics – Part 2

Back to Basics – Part 2 Building on the knowledge gained from last month’s column on wheel measurement basics, let’s take a look at the different types of lug nuts and their purposes. This may seem like a trivial matter, but the fact is that for all of the work that you do in your

Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control

ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying

Back for More?: Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars

Back for More? Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars If you label your customers as "nuts" to brush off their vehicle repair complaints and tell them to "just bring it back" without addressing the actual core problem, your comebacks are not only costing you cash today, but tomorrow, too. "So what’s

Moving on Upward: Luxury SUVs Have Changed the Way Manufacturers and Dealers Think

Moving on Upward Luxury SUVs Have Changed the Way Manufacturers and Dealers Think It used to be that a sport utility vehicle was nothing more than a pickup truck with a backseat and a covered bed. A time when the Jeep Cherokee was the most luxurious SUV simply because it was the only SUV. Now