The Power of Dealers
Joan Floyd putters around the house these days, doing a little of this and some of that. Her family is all gone now. She didn’t even get a chance to say goodbye. There aren’t any phone calls to make or envelopes to stamp or events to plan. In between the this-and-that, she hopes to find
Easy Rider Passes
Bogged down in a war of words and thought to be headed for a Congressional hearing, the American Jobs Creation Act instead breezed through the Senate on Oct. 11 and was expected to be signed by President Bush without delay.
Call of the Wild: BFGoodrich Off-Road Tires Take on 400-Mile Stretch of the Open Baja
BFGoodrich Off-Road Tires Take on 400-Mile Stretch of the Open Baja
Just a Cut Above: BFNAT Targets Luxury SUVs With Addition to Dueler Line
BFNAT Targets Luxury SUVs With Addition to Dueler Line
Here We Go Again
Once again, the National Highway Traffic Safety Administration (NHTSA) has issued proposed regulations requiring vehicles to be equipped with tire pressure monitoring systems (TPMS), this time by 2007.
Significantly Deflating
Percentages are funny things. Sometimes they work for you, sometimes not. Take the figure 25%, for example. If you are right only 25% of the time, you’re either the parent of a teenager or in government service. If you’re wrong 25% of the time, you qualify for management. A profit increase of 25% means you
Wheel Dressings
We often look only at the final product, without giving much thought as to how wheels are made, how the finish is applied or what makes one type of wheel more or less expensive than another. But product knowledge will help you improve your sales when talking to your customer. This month continues a series
Don’t Be Shorted
The old axiom of “supply and demand” is a long established and proven part of our free enterprise economy. The principle typically refers to pricing pressures, but there’s another, more basic, issue of product supply. Shortages – or in extreme cases, non-availability – of everyday components needed to replace worn or damaged parts can cripple
Right Repair Rates: Following Rules Can Keep Speed Rating, Some Tiremakers Say
ff cleaner. Goodyear adds this proviso: “If the hole shows evidence of fabric splitting, such an injury cannot be properly repaired using a standard puncture repair procedure. This type of injury must be skived out and repaired as a section (reinforced) repair.” But, while this will maintain the serviceability of the tire, it will also
Fast Track to Profits DOT Racing Tires
DOT racing tires, also known as R-compound tires, are hot on the track and off. They boast decent margins, and they practically sell themselves: Customers are educated, experienced and already know what they want. But that doesn’t mean it’s easy to be in the DOT race tire business. More than with any other tire product,
Advergaming: The Future of High Performance Advertising?
High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion
Do You Know Us?: If You Don’t, You May be Alienating Your Most Profitable Customers Forever
If you’re like most tire dealers, you’re probably turning your back on the most profitable customers you’ll ever see. Not intentionally, perhaps, but this unique group of customers – tuners, enthusiasts, restylers, whatever you want to call them – is often left frustrated trying to deal with dealers. So, they leave and find another option.