2003 Editions Archives - Page 3 of 10 - Tire Review Magazine
Industry Report

Fed Appeals Court Tosses NHTSA RegsThe U.S. Second Circuit Court of Appeals gave the tire industry a surprise gift Aug. 6 when it sided with three citizens groups and threw out NHTSA’s controversial tire pressure monitoring system regulations.

State of the Art

Technical centers are critical to the development of tires, and to the success of tiremakers. They are a necessary part of R&D, from creating the right design and the right compounds to testing those designs and going back to the drawing board, if need be. All in the effort of creating the best tire possible.

That Time Again

Change, as anyone will tell you, is inevitable. And so it is with the International Tire Expo, which moved to a new hall in the massive Las Vegas Convention Center (LVCC) last year, and features a slimmed down program in 2003.

In the Face of Reason

We know they aren’t very bright, and many of their ideas prove that if you don’t know where you’re going, any road will take you there. But still we elect these people. And re-elect them. With TV cameras and microphones in their faces, these officials are the picture of vast knowledge and heartfelt concern for

The Art of Noise

Remember a few years back, while driving along the interstate, you’d roll up the passenger side window to avoid offensive noise as you passed a large truck? It was always annoying, but, if you think about it, you aren’t doing that as much anymore. There are several reasons why. Most modern automobiles incorporate better noise

Rotational Education

Unraveling the mysteries of tire rotation takes a bit of doing. Just about all of us are nonchalant about rotating tires. We advertise free rotations for life if you buy tires from us. We unbolt ‘em, rotate ’em and rebolt ’em. From a marketing point-of-view, that’s a good idea. Just be certain you don’t sell

Image is Everything

Building on last month’s coverage of store layouts and marketing ideas, this column will highlight several products that can enhance any retail store and offer your customers an appealing environment that not only looks great, but is highly functional, as well. Special events are a great way to generate some buzz, get your name out,

Roadmap to Success: Business Plans that Work

Building a Business Plan is Critical to Reaching Your Goals Some business plans start as odd scribbles on the back of a napkin, circles and arrows and boxes and code words jotted furiously by a suddenly inspired entrepreneur. Others are highly detailed, a thorough point-by-point plan carefully reasoned and annotated after weeks, months or even

Online on Target

Leveraging Web to Expand Market Can Be Easier Than You Think Before you dismiss the idea of a 24/7 tire dealership as impractical, too labor intensive or judge it DOA without a chance for a positive ROI, take a look at what could be in it for you. The Internet is not just a venue

Wet & Dry?

After Laboring in Europe, the R-1W Came to American Soil – With Success Multiple codes are used to define agricultural tires. R-1, R-1W, F-2, I-1 and HF-2 are commonplace in ag tire manufacturer, dealer and farmer circles. These codes are used to quickly explain which types of soils the tire should be used in (R-1,

Industry Report

It took seemingly forever, but NHTSA finally issued final tire performance and testing standards in late June – more than a year after its initial proposal was revealed. The new standards feature more stringent performance test parameters, including a controversial low inflation pressure test provision.

Shifting into Overdrive

Looking to push the brand into "overdrive," Goodyear Tire & Rubber Co. took 25 of its best Kelly brand dealers to Kelley’s Island, Ohio, in mid-June for what it dubbed a "major announcement."