Case 2: Build Their Respect and Trust
Case 2: Build Their Respect and Trust Dealers can’t just open their doors, display some tires and sit back and watch profits roll in. It doesn’t work that way – and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest
Case 1: Change The Air in There
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Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
Will the Real Cost-Per-Mile Step Forward?
h3>Blame the Bean Counters Why, then, is there such great disparity in total tire costs cited by various fleet managers? The most obvious answer is that not everyone does an equally outstanding job of addressing, or executing, the basics. Larger differences, however, can run much deeper and in most instances can be traced to
Performing Performance Repairs
Performing Performance Repairs Road hazards are a daily danger for all types of tires regardless of their speed rating, design or what kind of vehicle they’re mounted on. Nails, screws, rivets, pieces of wire, broken glass, shards of metal, sharp stones and anything else that ends up as debris on a road surface may, under
Net-Working Tire Dealers and the Internet
Net-Working Tire Dealers and the Internet The Information Superhighway is not really a highway at all, and some would argue that it’s far from super. What it is, is the Internet, a collection of circuits and relays, information and Web pages, tying people all across the world together through phone lines. It is, arguably, the
Dealer Diary
Dealer Diary For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re profiling someone whose primary focus is customer service – Barry Steinberg, owner of Direct Tire and Auto Service, headquartered in Boston. By
Industry Report
Bozarth Riding Into the Sunset on Heels of Last Annual ITRA Show
Sonic Bust
Sonic Bust Can we rebound form a speed-of-sound decline? It’s fair to say the medium truck tire market is sagging. Stagnant at best. Fleets are filing Chapter 7 and 11 at a record pace. There is a surplus of used trucks just waiting to be bought. Production of new trucks is at a trickle.
Industry Report
OSHA Ergo Regs Removed, May Be Reworked
Dealer Diary: Getting It Right
Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
TANA OTR Conference: Association Adds Extensive Training & Certification Program
Association Adds Extensive Training & Certification Program