2001 Editions Archives - Page 4 of 8 - Tire Review Magazine
Dealing With Nuts: Solve Frozen Nut Caps With Low-Tech Techniques

Dealing With Nuts Solve Frozen Nut Caps With Low-Tech Techniques We’ve all heard the speculations and read the stories: Computer chips in tires with handheld readers for commercial tire service technicians are just around the corner. Every truck will need a laptop and Internet access in-cab by 2010. The information age has finally arrived, and

Skid Steer Loaders: Lots of Equipment Means Lots of Sales – If You Know Your Stuff

Skid Steer Loaders Lots of Equipment Means Lots of Sales – If You Know Your Stuff Unheard of two decades ago, skid-steer loaders have become one of the most popular pieces of machinery on the market today. Like the reputable Swiss army knife, they have a wide variety of uses and are found almost anywhere

Step by Step: Cooper Will Keep Focus While Tackling Truck Tire Market

Quiet, unassuming, close-to-the-vest, Larry Enders is a perfect fit with Cooper Tire & Rubber Co. Now president of Cooper’s recently formed commercial tire division, the 38-year Standard Products veteran and former head of Oliver Retreading Systems sat down with Tire Review in his Findlay, Ohio, office to talk about how his division is going to

Flight or Fancy?: Private Branders Say Quality is There – and So Are The Customers

Flight or Fancy? Private Branders Say Quality is There – and So Are The Customers Go to any tire company dealer meeting these days and you’ll hear discussions on how safety-concerned consumers are turning to major brand tires – names they know and trust. And how flag brand shares have grown in recent years, obviously

School Bus Tires and Basic Lesson Plans

School Bus Tires and Basic Lesson Plans June has arrived and the first year of the new century is passing quickly in the history books. At this point back in 1901, there were few – dare we say none ®“ alternatives to walking, riding horseback, or hitching a wagon ride to the old schoolhouse. It’s

Industry Report

Cooper Builds Up Commercial Division With Hercules PurchaseThe best business deals, they say, are the ones that are clear win-wins for both parties.

Very Big Plans: Tire Review’s Exclusive Look at X-One Production, Marketing

#x2019;s tread design and compound provide lower rolling resistance and longer removal mileage than standard tires, said Michelin, adding to the overall cost savings.The X-One is currently available in two tread designs: the XDA drive, an OE exclusive to Freightliner until mid-2003, and the XTA trailer, available as OE to any trailer maker. Both are

Get More ‘Sell’: Prepared and Creative Sales Team Can Conquer Objections and Add Sales

Get More ‘Sell’ Prepared and Creative Sales Team Can Conquer Objections and Add Sales You probably spend plenty of effort and money on advertising, signage, business location and inventory breadth. All this is designed to attract prospects. So everyone coming through your door represents an investment, and those walking back out without buying is an

Case 6: Take Care of Your Community

Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential

Case 5: Right Money For Right Repairs

Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech

Case 4: Build With Brands

Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work

Case 3: Diversity Means Opportunity

Case 3: Diversity Means Opportunity Times are tough in every industry it seems. The economy’s sluggish, prices are increasing and consumers don’t have a lot of money to spend.But one industry that’s been especially hard hit is the agricultural market. Costs and demand are increasing, yet prices and margins are evaporating. Tire dealers trying to