2001 Editions Archives - Page 3 of 8 - Tire Review Magazine
Fingertip Diagnosis

Fingertip Diagnosis As complex and reliable as modern radial ply tires have become, care andmaintenance recommendations for them have been remarkably consistent and simple. Very likely the most challenging part of a successful tire program today is making the correct new tire selection from among the many choices of tread type, size, profile, and constructions

Make or Break: Smart Pricing Strategy Can Keep You Humming Long-Term

Make or Break Smart Pricing Strategy Can Keep You Humming Long-Term How important is pricing to retailing success and how tricky is it? Answers: Very and very. The evidence rests with the story of two retailing giants – Wal-Mart and Sears. Wal-Mart built its success on "everyday low prices" rather than sales, and now is

Filling the Void

Filling the Void Performing section repairs on agricultural tires – bias or radial ®“ is relatively simple. But because it’s a lengthy and painstaking process, there are many opportunities for error.Ag tires, which include farm tractor and implement tires, logger and skidder units, and high flotation utility tires, are required to carry heavy loads while dispersing

Easy As Popcorn

Easy As Popcorn I’m all for making things idiot proof. Just the other night I was cooking popcorn in the microwave, and I started thinking about what that particular appliance has done for food preparation. Twenty years ago, if I wanted popcorn I had to cook it on the stove or a special popping device.

Dealer Diary: Justly Saying No

Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Field and Street

Field and Street National accounts. Cradle-to-grave programs. Larger and larger tires. Mounted wheel programs. 24/7/365 service requirements. On-site inspections and service. Reduced equipment downtime. There is no doubt the commercial tire business has changed considerably over the last decade. And there is no reason to believe the demands placed on tire dealers won’t keep evolving

Race to the Clouds: Harsh Terrain and Break-Neck Speeds Make Pikes Peak Event Different

Harsh Terrain and Break-Neck Speeds Make Pikes Peak Event Different

Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers

Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,

Git Yer Red Hots Here!

When it all went down, the media called Bridgestone/Firestone’s split from Ford a "bitter divorce," comparing it to the Charles-Diana split. That little Brit spat was nothing. Not when you’re watching these companies go at it like two jealous cheerleaders slap-fighting in the school hallway. Lost in all the moaning about the end of a

Tires and Responsibility

Tires and Responsibility I began to reflect about tires recently after spending an hour or so on the Internet catching up on local and national news. Many of the news subjects are repeats these days, discussions of the handling qualities of SUVs – with and without tire blowouts – students vandalizing school property in celebration

Tire Pressure Monitoring Systems: How They’ll Work and What They Mean to You

Maintaining the proper inflation in tires is a subject that is as old as tires themselves. This issue has been likened to keeping the right amount of oil in the car’s crankcase – don’t do it and the engine will fail. The good news is that air doesn’t need to be changed periodically – though

Knock, Knock, Knock: How to Stay Safe When Uncle Sam Comes Calling

Knock Knock Knock How to Stay Safe When Uncle Sam Comes Calling Most employers do their best to provide employees with a safe workplace, and few, if any, intentionally disregard safety or environmental regulations at the expense of the well-being of their workers or the community. Owners of small businesses find it almost impossible to