Milestar Debuts Patagonia A/T Pro All-Terrain Power Line
Tireco says the Patagonia A/T Pro is a power line that will launch with 63 popular OEM and high-flotation sizes, from 15- to 22-inch wheel diameters and up to F-Load Rating depending on the size.

Tire Dealers Speak: Firestone Takes Top Honor inFirst Commercial Brands Study
Firestone Takes Top Honor inFirst Commercial Brands Study
Looking For Trouble: Without a Torque Wrench, You’re Just Under the Gun
Looking For Trouble Without a Torque Wrench, You’re Just Under the Gun On Sept. 27, 2000, a tractor-trailer on I-70 outside of Columbus, Ohio, lost two wheels on the trailer. One of the wheels bounded across the interstate and struck another semi traveling in the opposite direction, causing the vehicle to lose control and jump
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
The Air In There
The Air In There We’ve discussed a number of tire selection, maintenance and technology issuesin this column over the last 18 months. Over this period, roadside tire pieces have continued to figure prominently in news reports and studies conducted by parties inside and outside of our industry.Some reflection and updating on the basics of pneumatic
Cleaning Day Notes
Well, it’s December and time to clear off the desk. So let’s get right to it:Contributions to The One Fund, the industry relief effort supporting the families of NYC emergency workers killed in the Sept. 11 attacks, has to-date reached just over $36,000. Toyo Tires, Nitto Tires, Tire Treads Inc., TRIB, and ITRA all made
Industry Report
Gone In Name Only‘New’ BFAH Gets $1.3 Billion Infusion
Power of Momentum: Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Strategy For Returns
If you are like most business people, you’ll be going to at least one convention and/or trade show in the next year. At last count there were more than 12,600 conventions each year, attracting 13.5 million attendees and spouses to 300 convention centers around the country.
Industry Report
Responding to TerrorIndustry Quick With Assistance, Donations
How They See It
For the past nine years, Tire Review has asked its readers one very important question: How well do the tire brands you offer perform for you?