How Perseverance Played an Important Role in Forming Polo’s Point S
Growing up, the grit and determination of “making it” in another country was ingrained into Polo Jr. from a young age.

Tips For Fleet Customers to Avoid Premature Tire Wear
Here are nine ways fleets might experience premature tire wear or damage, as well as tips you can give them to swoop in and save their day—and their tires, too.

Nokian Tyres Pierre Zupancic Enjoys the Fast-Paced Industry
Pierre Zupancic, regional sales director, Eastern Canada, Nokian Tyres, is always ready for a challenge.

Andrew Cutler Prioritizes Community Service
Andrew Cutler, the president of Muskegon Brake & Tire, keeps good customer service as a priority.

Aaron Telle Reflects on Importance of Company Culture
Aaron Telle, president and CEO of Telle Tire, is passionate about running and growing his business while creating a positive company culture.

Grand Touring Tires: When are They Right for Your Customer?
Often confused with all-season tires, grand-touring tires take many of the benefits found in all-season tires, like wet- and dry-handling characteristics, and then blend those features with the capability of providing a comfortable, more capable driving experience.

Esmeralda Bernal Takes Strategic Business Approach
Esmeralda Bernal, the sales and business development manager for Yokohama Off-Highway Tires, has the strategic mindset needed to help customers succeed.

Jaguar and Land Rover TPMS Service
In the new system for Jaguar and Land Rover, signal initiators are located in all four wheel wells, and they send a 125 MHz signal to force the sensor in the wheel assembly to transmit. The signal from the sensor is received by an RF receiver that can be mounted in the overhead console or near the shifter.

Whitney Moore Always Aims to Improve
Whitney Moore, the co-owner and general manager of GL Moore Tire Pros, is passionate about a hobby that might raise a few eyebrows when you consider her store is located in Springfield, Missouri. Despite living nearly 600 miles from the nearest ocean, Moore considers herself an avid scuba diver.

Protecting Carbon Fiber Wheels
Because more carmakers are working to reduce vehicle weight for better fuel economy, carbon fiber wheels are an emerging high-end wheel trend that has started to make its way into the mainstream.Because carbon fiber wheels are so delicate, cleanliness is next to godliness when mounting and demounting these types of wheel assemblies.

Brian Chase Carries on the Family Legacy
The fourth generation of the Rice Tire family and regional sales manager, Brian Chase is passionate about taking the family business to the next level.

Three Opportunities to Grow Your M/T Tire Business
Expanding your offering goes beyond simply selling mud-terrain tires to your consumers.
