Maintain TPMS Components For Customer Safety and Profit
When it comes to TPMS, pieces and parts add up to safety and profit. “Safety is the primary motivation for tire dealers to keep their customers’ TPMS in original operating condition,” said Brian Rigney, general manager for Dill Air Controls. “But, handled correctly, it can lead to bigger business profits.” Rigney’s rule of thumb is
Persuasion Skills to Dramatically Increase Your Sales Success
When you say the word “persuasion,” it conjures up images of a person using underhanded or manipulative methods to get what he wants. But it doesn’t have to be that way. As a matter of fact, the world’s most quoted authority on the study of human persuasion, Dr. Robert Cialdini, says when it comes to
Advancing in N.A. Market Takes Products, Cooperation, Technology
As with most great adventures, the first steps are usually the hardest to take. CMA and Double Coin began marketing TBR products in North America in 1992, with container-delivered, price-driven programs. Dealers were able to use the products as profit building items to offer end-users cost alternatives. Distributors could use the products as profitable lines
Master Social Media to Support Your Brand
Will tire dealers become irrelevant if they don’t master social media? The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their brands and selling additional products and services through the strategic use of social media programs. When recently asked about change, Gen.