Trash Talk
It’s a rough life for a waste haul tire. Whether fitted on trash pickup trucks for residential or commercial routes, or trucks dropping off waste at a transfer station or landfill, waste haul tires encounter challenging terrains and high scrub environments that can destroy a tire in a matter of months. “In the waste
Fuel Efficient Tires
Fuel efficient tires and the “green” movement go hand in hand. A concern for the environment, rising gas prices and government regulation all have helped grow demand for fuel-efficient tires. With each new set of Corporate Average Fuel Economy (CAFE) standards the federal government sets, auto manufacturers are required to meet new fuel-economy benchmarks. While these
Facebook for Marketing
With over a billion people globally logging on to Facebook on a daily basis, it’s surprising that relatively few tire dealers give Facebook much consideration when it comes to their digital marketing. Today if you can identify a specific audience for your product or service, you can be sure that the audience is on Facebook.
Vision 2020 Focuses on Trust
As consumer expectations climb and the competitive landscape increases in complexity, company-owned tire stores are rethinking their approach to business and how they can best serve customers. Currently, Bridgestone is experimenting with a new customer-centric retail service approach they refer to as Vision 2020. In late June, Bridgestone Retail Operations (BSRO) opened the doors of
New Tech For New Opportunity
As Kenda USA ramps up the development of new tires for the North American market, the tiremaker’s Kenda North American Technical Center (KATC) in Green, Ohio, has changed dramatically. Since its ribbon-cutting ceremony in November 2015, the 50,000-square-foot facility has transformed into a multiple laboratory location with new testing equipment, new technologies and four new
Goodyear Unveils Test Store
Goodyear Tire & Rubber Co. is rethinking the customer experience of its Goodyear Auto Service stores with the opening of a new location at Summit Mall in Fairlawn, Ohio. The new store, located near the tiremaker’s headquarters, will be a fully operational store where Goodyear can test new ideas. During a June 16 store preview,
Setting the Stage
As the new editor of Tire Review, it’s a true privilege to be in this role, serving the tire industry and its members with the information you need most to be stay ahead and stay successful. To quote my predecessor, the late Jim Smith, “This is your magazine. We are simply its caretaker.” In the
