July 2015 Archives - Tire Review Magazine
Direct Mail Like a Pro

Direct mail can be a lethal weapon in the hunt for new customers or increased revenue – if it’s done right. Because it reaches into a customer’s home or place of business, direct mail almost always gets noticed. Here are a few tricks you can use to keep your direct mailer from hitting the trash

8 Things to Know if You Get a Letter from the IRS

The IRS sends millions of letters and notices to taxpayers for a variety of reasons. Many of these letters and notices can be easily dealt with without having to call or visit an IRS office. Here are eight things you should know about if you receive a notice or letter from the IRS: 1. Notices

Avoiding Internal Fraud

Businesses around the world lose roughly 5% of their revenues annually to occupational fraud, according to the Association of Certified Fraud Examiners. To avoid suffering from internal fraud, you must understand its causes: opportunity and need. Opportunity: You should know and trust any employee with direct or indirect access to business finances. At the same

Restoring the Peace: Ending the RMA/TIA Deadlock

“Americans and British are one people separated only by a common language.” That George Bernard Shaw quote, famously hijacked by Winston Churchill during the war, pointed plainly to how deep cultural differences can divide the opinions and actions of people who otherwise should in close alignment. Beyond making tires, Goodyear and Michelin, for example, share

Thwarting Cyber Attacks in the Digital Age

Home Depot. Target. Ebay. Anthem. These companies – successful retailers, online auction authority and healthcare giant – have many positive business attributes, to be sure. But during the last 12 months they have also been victims of significant data breaches caused by hackers. No company of any size is truly safe from those seeking to

Determining the Right PSI

More than a few of us have spent time looking for the placard with a vehicle’s tire pressure recommendations. And more than a few consumers have looked at their owner’s manual or that elusive placard and wondered why the pressures there are different from the maximum pressure on the tire’s sidewalls. How do the automobile

Keeping a Family Tradition

Knieriem Tires Inc. sits directly across the street from where Jamie Knieriem grew up. “That’s how I leaned how to spell my last name,” says Jamie, who runs the shop alongside her father, Jeff. “I would sit in the window and look across the road at the sign.” Sometimes she would sit at the window

Advertising is a Click Away

In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly. U.S. businesses spend $360 million

Habits to a Highly Effective Sales Professional

First published in 1990, Stephen Covey’s “The 7 Habits of Highly Effective People” is one of the best-selling and most influential personal development books of all time. The Seven Habits themselves are a simple set of rules for life and powerful principles anyone can apply to improve their personal productivity and performance. In this article,

Letter to the Editor from TIA

Dear Editor: We are writing in response to your May 2015 editorial, “We Can Do Better: Return to Mandatory Registration ASAP.” While we agree with your premise that the current system for registering tires needs to be improved, TIA is opposed to any legislative action that would overturn voluntary registration. First and foremost, there is

Michelin Expanding Defender Promise

This August, Michelin North America is extending its Defender promise to drivers of light trucks and SUVs with the new Defender LTX M/S. With the same Defender promise offered on passenger tires, the Defender LTX M/S gives drivers all-season confidence, tread life and fuel efficiency, Michelin said. Being called a “compound evo-lution,” the Defender LTX

Wheel Bearing Lessons

Wheel bearings are either of the ball or tapered roller variety. Front-wheel bearing applications are an angular-type ball bearing, which will accept greater thrust loads than a Conrad-type bearing, and will accept a 100% load in the radial or thrust position and any combination of a 100% load. A tapered roller bearing will accept both