July, 2006 Archives - Tire Review Magazine
What Kind of Boss Are You?

Take an honest, good look at yourself, and answer this question: “What kind of boss am I?” Also, ask yourself: “How can I be a better boss?” Your success will depend certainly on whether or not you are tough or kind, managing or responsive, and all the other things that go into being a good

Selling Safety: Security, Fuel Economy Benefits May Help Consumers Understand TPMS

There’s an old television commercial that starts: “How do you spell relief?” Thinking about tire pressure monitoring systems (TPMS) instead of stomachs, a tire dealer might ask himself or herself: “How do I spell opportunity?” Try S-A-F-E-T-Y! That’s some of the philosophy being used as a selling tool for TPMS by Mountain View Tire and

Same But Different: Commercial Light Truck Tire Features Changing; Customer Concerns Steady

A decade ago, you could cover 80% or more of the commercial light truck tire market with six sizes, all of them 16 inches. “That is changing,” says John Soule, manager of Michelin brand light truck tires at Michelin North America (MNA). “We are now in the middle of a sizing transition that is bringing

Tread Talk: Worn Tires Have a Lot to Say – If You Know How to Listen

What happens when you turn on your TV set? Within 30 minutes, some health nut is telling you to listen to your body. “Your body will tell you what to do,” says an artificially tanned head on a rippling, hard body. Trouble is, our bodies are crying out for pizza, desserts and other cholesterol-choked foods.

New and Improved: New Rides Rolling Off the Lots Bring New Bolt Patterns and Offsets

Based on the tremendous response we received from the Performance Training Guide launched in May, we’ve developed another unique tool designed to give you a winning edge. Starting this month, and appearing semi-annually, I’ll be covering new vehicle and wheel applications data that will help you get the most from your sales and installation team.

Don’t Miss the Fine Points

The words “training” and “safety” should be closer in the dictionary, since training creates knowledge of new information, and information is the key to safety. This is especially true in a workplace where mechanical items, specialized tools, and a wide variety of equipment is routinely encountered. Trucks and their subsystems, including tires and wheels, provide