July, 2005 Archives - Tire Review Magazine
Revealing Your Potential: The Complete Business Makeover

When was the last time you looked at your tire dealership – not as a business manager but as an objective observer? If it’s been a while, take a step back and really study your business. What do you see? Sagging sales? Unbalanced balance sheets? Peeling paint? If you’re suffering from any of those, it

Roll Over? Never!: Vigilance, Skill, Backbone Needed to Deflect Ongoing Tire Criticism

Despite the obvious political expediency – 2000 was an election year, after all – the TREAD Act wasn’t about penalizing wrong-doers, enhancing standards, improving technology or even getting a better handle on occasional problems. No, the real reason behind the TREAD Act, if you really think about it, is quite basic: People are ignorant about

What Really Matters: Tire Dealers Can Uncover Profits by Redirecting Their Focus

Over the past few years, I have had the pleasure of serving some of the best tire dealerships in the U.S. and Canada. Last year alone, we coached more than 1,000 tire dealerships. The majority of the owners wanted something to change. They could identify exactly what it was but could not move it by

Double Hit: Improper Torque Procedures Can Damage Wheels – and Business

It’s not difficult to torque wheel fasteners properly, but it’s not difficult to foul up the job, either. We’re not using double talk here; we’re shootin’ straight from the hip. The easy part of proper wheel fastener torquing is knowing the vehicle manufacturer torque specifications for a particular passenger car, light truck or medium truck,

Easy Does It: Proper Lubrication Can Reduce Mounting Concerns

Selection and application of bead lubricants can be critical to the tire mounting procedure and, ultimately, to radial truck tire casing longevity. After all, a tire is mounted and dismounted multiple times through its original and subsequent retread lives. The basic goal of using a bead lubricant is to reduce friction temporarily between the rubber

Size and Safety: How Ultra-Large Wheels Impact Stopping Power, Load Capacity

When we talk about a life-or-death situation, many times, the old adage, “Every second counts” comes to mind. If we apply that same principle to our vehicles, especially when braking, we might say, “Every inch counts.” How many times have you had to brake hard to avoid – or attempt to avoid – hitting something?