July, 2001 Archives - Tire Review Magazine
Git Yer Red Hots Here!

When it all went down, the media called Bridgestone/Firestone’s split from Ford a "bitter divorce," comparing it to the Charles-Diana split. That little Brit spat was nothing. Not when you’re watching these companies go at it like two jealous cheerleaders slap-fighting in the school hallway. Lost in all the moaning about the end of a

Tires and Responsibility

Tires and Responsibility I began to reflect about tires recently after spending an hour or so on the Internet catching up on local and national news. Many of the news subjects are repeats these days, discussions of the handling qualities of SUVs – with and without tire blowouts – students vandalizing school property in celebration

Tire Pressure Monitoring Systems: How They’ll Work and What They Mean to You

Maintaining the proper inflation in tires is a subject that is as old as tires themselves. This issue has been likened to keeping the right amount of oil in the car’s crankcase – don’t do it and the engine will fail. The good news is that air doesn’t need to be changed periodically – though

Knock, Knock, Knock: How to Stay Safe When Uncle Sam Comes Calling

Knock Knock Knock How to Stay Safe When Uncle Sam Comes Calling Most employers do their best to provide employees with a safe workplace, and few, if any, intentionally disregard safety or environmental regulations at the expense of the well-being of their workers or the community. Owners of small businesses find it almost impossible to

Dealing With Nuts: Solve Frozen Nut Caps With Low-Tech Techniques

Dealing With Nuts Solve Frozen Nut Caps With Low-Tech Techniques We’ve all heard the speculations and read the stories: Computer chips in tires with handheld readers for commercial tire service technicians are just around the corner. Every truck will need a laptop and Internet access in-cab by 2010. The information age has finally arrived, and

Skid Steer Loaders: Lots of Equipment Means Lots of Sales – If You Know Your Stuff

Skid Steer Loaders Lots of Equipment Means Lots of Sales – If You Know Your Stuff Unheard of two decades ago, skid-steer loaders have become one of the most popular pieces of machinery on the market today. Like the reputable Swiss army knife, they have a wide variety of uses and are found almost anywhere

Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers

Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,

Step by Step: Cooper Will Keep Focus While Tackling Truck Tire Market

Quiet, unassuming, close-to-the-vest, Larry Enders is a perfect fit with Cooper Tire & Rubber Co. Now president of Cooper’s recently formed commercial tire division, the 38-year Standard Products veteran and former head of Oliver Retreading Systems sat down with Tire Review in his Findlay, Ohio, office to talk about how his division is going to

Flight or Fancy?: Private Branders Say Quality is There – and So Are The Customers

Flight or Fancy? Private Branders Say Quality is There – and So Are The Customers Go to any tire company dealer meeting these days and you’ll hear discussions on how safety-concerned consumers are turning to major brand tires – names they know and trust. And how flag brand shares have grown in recent years, obviously