January 2021 Archives - Tire Review Magazine
Resolutions for New TPMS Goals

Here are a few resolution ideas to improve your TPMS program this year.

Tire Dealer Profile: Jim Stocking, Park Tire Company

The culture at Park Tire is such that employees are treated like family, which boosts employee morale and productivity, sharpens their focus and fosters a spirit of cooperation.

The Science Behind Traction and Braking

This article reviews the definition of traction and braking in different conditions and the effect of the tire parameters on those performance aspects.

Understanding Wheel Weight Materials

Understanding the nuances of each wheel weight material in the market can help your technicians perform a better balance every time.

Condition Critical: OTR Tire Maintenance for Best Performance

Downtime costs time and money, so it’s just as important for a small contractor, as well as a large fleet company, to maximize the operating costs of their equipment.

Marketing Superior Wheel Service Packages in 2021

An effective way to increase your sales is to increase consumer awareness of the sub-services included in the installation packages.

Competitive Edge in 2021: Sharpen Your ‘People’ Focus

Build customer trust and confidence and work continually to provide positive implications and competitive advantages for your business in the new year.

Top Lessons from 10 Years of Selling Smart

We look back at some lessons and proven principles that can increase the success of your tire business.

Up Close with Bridgestone’s Riccardo Cichi

Through this executive interview, we bring you insights into how Bridgestone is helping its dealers better serve the last-mile delivery segment, convert more fleet customers and close more high-rim-diameter tire sales.