January 2021 Archives - Tire Review Magazine
Resolutions for New TPMS Goals

Here are a few resolution ideas to improve your TPMS program this year.

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Tire Dealer Profile: Jim Stocking, Park Tire Company

The culture at Park Tire is such that employees are treated like family, which boosts employee morale and productivity, sharpens their focus and fosters a spirit of cooperation.

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The Science Behind Traction and Braking

This article reviews the definition of traction and braking in different conditions and the effect of the tire parameters on those performance aspects.

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Understanding Wheel Weight Materials

Understanding the nuances of each wheel weight material in the market can help your technicians perform a better balance every time.

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Condition Critical: OTR Tire Maintenance for Best Performance

Downtime costs time and money, so it’s just as important for a small contractor, as well as a large fleet company, to maximize the operating costs of their equipment.

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Marketing Superior Wheel Service Packages in 2021

An effective way to increase your sales is to increase consumer awareness of the sub-services included in the installation packages.

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Competitive Edge in 2021: Sharpen Your ‘People’ Focus

Build customer trust and confidence and work continually to provide positive implications and competitive advantages for your business in the new year.

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Top Lessons from 10 Years of Selling Smart

We look back at some lessons and proven principles that can increase the success of your tire business.

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Up Close with Bridgestone’s Riccardo Cichi

Through this executive interview, we bring you insights into how Bridgestone is helping its dealers better serve the last-mile delivery segment, convert more fleet customers and close more high-rim-diameter tire sales.

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