Checkoff Gets Legs
Taking a page from the dairy, beef and home heating oil industries, the tire industry may soon have its own multi-million dollar national consumer education campaign promoting the value of tires and importance of tire maintenance.
Off to CAMP
They say that you can’t teach an old dog new tricks. But who says old dogs don’t need to learn a few?
Side by Side
As has been done in nearly every meeting the company has had for the past three years, Bridgestone/Firestone North American Tire’s (BFNAT) annual commercial dealer meeting – Bizcon ®€“ reinforced the idea that the tiremaker and its dealers need each other.
Industry Report
RMA Asks NHTSA For Internet OptionLooking to increase the number of tires being registered, the RMA has asked NHTSA for formal permission to allow tire buyers to register to tires via tiremaker Web sites. Allowing "additional, easier choices" would enhance NHTSA’s ability to notify owners in the event of a safety problem with their tires.
Cooper 2 Excess
Cooper Tire never made much noise about its performance efforts in the past. But where it had only stuck its proverbial toe in the high performance waters here and there, Cooper has now leapt fully into the pool.
Coming to Fruition
When Goodyear initially unveiled its two-piece OTR tire prototype – an interchangeable tread and carcass combination ®€“ late 2000, it knew the concept’s future depended completely on proving it could work.
‘Got Air?’ Gets Legs- Web Exclusive
TIA Drafts Legislation to Create Tire Checkoff Program Taking a page from the dairy, beef and home heating oil industries, the tire industry may soon have its own multi-million dollar national consumer education campaign promoting the value of tires and importance of tire maintenance.
Industry Report
Still a Long Road Ahead for Troubled TiremakerDespite posting the worst losses in the company’s 105-year history, things began to look up for the financially troubled Goodyear Tire & Rubber Co. during a hectic early spring.
Know Your Limits
Once again, this fine publication is giving me an opportunity to write an article. For those who aren’t familiar with me, I’m Jimmy Smith, son of the editor of this magazine. You might remember the column I wrote for Tire Review a couple of years ago about driver’s education.
Rema North America Celebrates 50 Years
In today’s business climate, many companies are wondering if they’ll still be around 50 weeks from now. Maybe even 50 days. That’s why, when companies celebrate a 50th anniversary – as Rema Tip Top/North America did on Mar. 11 ®€“ people take notice.
When in Rome
Anyone in this industry will tell you, when Pirelli does something, they do it big. Pirelli Tire North America’s (PTNA) recent rollout of four new tires was a two-week worldwide event, with dozens of enthusiast, tire and financial journalists and well over 100 North American dealers in attendance.
Making an Impact
Science and tire manufacturing have always gone hand in hand. From rubber compounding to tread design, virtually all elements that make up a tire – passenger or commercial ®€“ have a degree of science behind them.