Hispanic America: Appreciating the Cultural Uniqueness of Your Hispanic Employees and Customers Just Makes Good Business Sense
Today, 48 million Hispanic people reside in the U.S. – about 17% of the population – and they’re not going anywhere. In fact, experts say that number will grow dramatically. By 2050, 100 million people will trace their ancestry to the Spanish-speaking Latin American and Caribbean worlds. We’re in for some big changes. Unfortunately, history
Who Is On Our Side?’: Dealer Asks Tough Question, But Maybe the Real Answer is You!
Instead of my usual mish-mash of sticky note items and holiday cheer, I want to leave all of you with a philosophical question to chew on as we head into a new year. Who is really watching out for the best interests of the independent tire dealer? Seems like a pretty simple question, doesn’t it?
On the Front Lines: Service Managers Are Critical Weapons in Battle With Car Dealers
Car dealers are getting better at serving your clients. How? By delivering what your clients want: information and service. They succeed through fear tactics, implying to new purchasers that warranty problems may arise if factory scheduled maintenance is performed by an independent service shop. And, they speak with forked tongue. They promote OE-quality parts yet
Taking Dead Aim: Preparation is Secret to Birdies in Growing Golf-Course Tire Segment
Most professional golfers will tell you that practice is the key to improving one’s golf swing. “The more often you play, the better you get,” they say. That may be true, but preparation is even more important. If you don’t have the right tools the right woods and irons and golf balls you
Staggering Results: Stocking and Selling Innovative Products Can Boost Profits
Over the next few months, you will be reading a great deal about who had the biggest, most expensive or most outrageously modified product or vehicle at the SEMA show. Sure, it all looks good, but how will it help you grow your business? I want to take a different approach and tell you about