December, 2001 Archives - Tire Review Magazine
Cleaning Day Notes

Well, it’s December and time to clear off the desk. So let’s get right to it:Contributions to The One Fund, the industry relief effort supporting the families of NYC emergency workers killed in the Sept. 11 attacks, has to-date reached just over $36,000. Toyo Tires, Nitto Tires, Tire Treads Inc., TRIB, and ITRA all made

The Air In There

The Air In There We’ve discussed a number of tire selection, maintenance and technology issuesin this column over the last 18 months. Over this period, roadside tire pieces have continued to figure prominently in news reports and studies conducted by parties inside and outside of our industry.Some reflection and updating on the basics of pneumatic

Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits

Thinking Outside the Box  Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient

Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest

Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require

Looking For Trouble: Without a Torque Wrench, You’re Just Under the Gun

Looking For Trouble Without a Torque Wrench, You’re Just Under the Gun On Sept. 27, 2000, a tractor-trailer on I-70 outside of Columbus, Ohio, lost two wheels on the trailer. One of the wheels bounded across the interstate and struck another semi traveling in the opposite direction, causing the vehicle to lose control and jump