August, 2010 Archives - Tire Review Magazine
Disaster Preparedness: Plan to Survive

Recent events have shown that if your company is to survive a disaster, you must develop a plan for business recovery. Many businesses have contingency plans in place to help them recover from natural events like floods and hurricanes, but who actually plans for computer viruses, fires or worse? The key is to have a

Drivers Can Help Fleet Tire Budgets

Drivers can play a significant role in a fleet’s tire program. Simply giving new drivers a one-time ‘Tires 101’ crash course is just not enough. With the proper training, drivers can be your best resource by becoming the fleet’s early warning system for potential tire issues. The morning driver walk-around needs to include a serious

Tire Wear Troubleshooting Tips

Tire wear issues, especially accelerated wear, can be frustrating and expensive. An expanding variety of vocation-specific trucks, engine and other drivetrain component trends, as well as unique service conditions, can result in a mismatch of tire performance and expectations. While the basic mechanisms of tire wear haven’t changed significantly since the introduction of tubeless radials,

No Longer in the Passenger Seat: Women’s Influence in Automotive

Coyne PR has worked with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, it has also had the honor of working with one of the leading experts in the field of women’s automotive and marketing to

Discrimination in the Workplace: Prevention Starts at the Top

The U.S. Justice Department tells us that lawsuits alleging discrimination in the workplace more than tripled in the 1990s. These stories can be found online, in the newspaper and on the evening news almost daily, and most commonly involve race, gender, disability, religion or age. The uncertainty of today’s business climate, the downturn in the

Scan Tools Diagnose Modern Charging System Problems

Although checking charging voltage at the battery terminals is the most popular method for testing an alternator, a charging voltage test seldom reveals less common problems like open or shorted alternator diodes, intermittent high or low charging rates, charging system wiring problems, intermittent cranking/no-start complaints or intermittent dead battery complaints. In addition, testing charging voltage

How to Create the Perfect Business Plan

he results. Lucas: Working with Dave Crawford, now a director at Tire Pros, I ran more than 20 two-and-a-half-day business plan workshops for dealers.Curry: I created the business plan for Curry’s Auto Service about 13 years ago. We have used it to help keep us on track and help us expand. Sands: I developed the business plan

Basic Research Can Achieve Best Results With Customers

The rule of reciprocity states that when someone does something for you – either giving you a gift or doing you a favor – you want to repay in kind. Indeed, there is a lot of scientific research to support the idea that gifting can change a person’s behavior. What if you gave your customers

Tariff Turmoil, Market Volatility Put Added Pressure on Private Brands

The private brand tire segment underwent a tumultuous 2009 as a result of the global economic downturn that affected all aspects of the tire industry, as well as the Obama Administration’s placement of heavy additional duties on passenger tires imported from China. Nearly 12 months after the three-year additional tariff on China-made tires kicked in

Consider Benefits When Choosing a Marketing Group

Tire dealers have a lot to occupy their attention every day: employee issues, marketing plans, advertising, technology, government regulations, inventory and cash flow, to name just a few. There never seems to be enough time to manage everything effectively. Fortunately, marketing groups exist to offer assistance that can help dealers pull everything together. With offerings

TPMS: Popular Questions for an Unpopular Topic

Let’s face reality. A paradox ex­ists within tire pressure monitoring system discussions. On one hand, it’s not a popular topic of conversation in a social setting. In fact, TPMS usually is a conversation stopper.   A recent 19th hole opinion exchange among friends included Gulf of Mexico oil drilling, Tea Party rallies and LeBron. Chatter

Vehicle and Tire Changes Caused by CAFE Standards

Thirty-five years ago, the U.S. gov­­ernment enacted the Cor­p­orate Average Fuel Economy (CAFE) standards to improve the average fuel economy of cars and trucks sold in the U.S. The legislation came after several events – most notably the oil embargo of 1973, which drove up pump prices for gas, which in turn drove U.S. drivers