April 2021 Archives - Tire Review Magazine
Dealer Focus: Bobby Little, Rice Farmers Coop

General Manager Bobby Little says that word-of-mouth referrals are a key to Rice Farmers Coop’s success.

Shop Tip: Slow Your Roll Before Repairing That Damaged Tire

Never inflate a damaged tire, as this could result in serious injury.

Steering Your Farmer Customers in the Right Direction

Loyal farmer customers are worth their weight in gold to tire dealers. Even smaller farms have several pieces of equipment and purchase a considerable number of tires over the years.

The Rule of 3X Tire Rotation

Inform customers that if they want to get the best mileage out of their tires, only you will do this for them, so they should get in the habit of coming back for this service.

Subaru TPMS Diagnostics

The most common issue a shop will see with a TPMS warning light is low tire pressure. Once all tires have been inflated to the pressure listed on the vehicle’s placard (including the spare), drive the vehicle at 25 mph for 10 minutes.

When Is an All-Weather Tire the Right Choice?

Certified with the three-peak mountain snowflake but designed for year-round use, all-weather tires provide better snow grip and handling than a tire without that certification, while maintaining similar spring and summer performance levels of all-season tires, such as good wet grip and wear properties.

Servicing Wheel Bearing Seals

As a rule, wheel bearing seals should never leak. Any signs of a current leak or previous leaks are an indication that the seal has failed.

Upselling a Second Set of Rims and TPMS Sensors

This investment will save customers money in service each year because they will not need to pay to dismount the wheel, dismount the existing tire, service the sensor valve, mount the all-season tires onto each rim or rebalance the wheel.

What Are Tire Speed Ratings?

The Science Behind” series in Tire Review started with a “Tire Basics” article in 2020. In that article, we discussed a tire’s sidewall markings. We also briefly talked about tire speed symbols with a promise of going into detail at a later time, which will be the focus of this article. So, let’s dig in.

Idled Driving Shouldn’t Mean Stalled Vehicle Service

There is plenty of unperformed maintenance out there for the taking – the result of undetected or neglected automotive care.