April 2019 Archives - Tire Review Magazine
A Note from the Publisher: The Foundation of Running a Successful Business

The ability to adapt to change and leverage your relationships accordingly is essential to continue to attract new customers and grow your business. Here at Tire Review, we too are adapting to better serve you.

Dean Martin Publisher Tire REview
The Science Behind Rolling Resistance in Passenger Tires

You’ve heard about the benefits of low rolling resistance in tires for years. Now, let’s look at how it works and why.

Medical Marijuana in the Workplace

You know that marijuana has been legalized for recreational use in multiple states including California and Colorado. But what does that mean to you and your business?

Tire Dealers & Service Work: Underhood Jobs Performed Annually

Tire Review readers are increasingly adding service work to their offerings. Find out how many under-the-hood jobs dealers across the U.S. perform annually.

Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age

Regardless of your budget, there are a several important marketing channels you need to invest in regularly. Take these recommendations to get the brand recognition you deserve.

Finding the Right Employee Health Care Benefits for Your Team

According to MetLife’s 2018 “Employee Benefit Trends Study,” 54% of millennials cite their benefits as a determining factor in deciding where to work. Simply put, you could be losing out on young, passionate employees simply because your benefits package — if you offer one at all — is not competitive.

More Than Just Parts: Advantages of Working Closely with Your Parts Suppliers

Discover how you can improve your relationship with your parts suppliers to increase your shop’s efficiency and, in turn, improve customer satisfaction.

TPMS Relearn for the 2011 Toyota RAV 4

Use this as a guide to perform the TPMS relearn for the 2011 Toyota RAV4.

Tire Service 101: Installing Adhesive Wheel Weights

Tips you need to know about installing and choosing the right adhesive wheel weight.

Selling TPMS at the Counter: Not ‘What’ But ‘Why’

When asked about TPMS at the counter, teach your service advisor these three things to answer customers’ questions about the ‘why’ behind TPMS.

How Does Tire Balancing Affect Rolling Resistance?

There are many aspects which influence rolling resistance of pneumatic tires.