Class Act Helps Lead Dealers to TPMS Success
ntributed to the trade organization’s information base. “They’ve been big supporters of ours,” he says. “In addition, all of the major TPMS tool manufacturers provide information to our organization about new product introductions, which keeps our training current.” He says that TIA’s ultimate goal is for tire technicians to know how to service all TPMS
Tempting Incentives Give Customers a Reason to Return
Telling a tire dealer he or she needs great customer service to make their business thrive is simply stating the obvious. Successful dealers already have systems put in place to ensure their staff treats customers well, and that’s great for any business. But in the quest to keep customers coming back again and again, sometimes
Reassuring and Serving Customers Suffering From Sticker Shock
There was never a doubt in my mind that I would own a BMW one day. Call it fate, call it kismet, karma…whatever. I’ve had my eye on that propeller badge since infancy and nothing could stop me from buying that car. Well, almost nothing. I put off ownership of a small BMW for years
Pirelli’s Intelligent Cyber Tire ‘Speaks to the Car’
As with all tiremakers, Pirelli’s R&D department in Milan, Italy, works to deliver increased active and passive safety to drivers. But one new tool in its arsenal is a computerized chip installed in the carcass of what has been dubbed “Cyber Tire.” Development of the Cyber Tire began several years ago. Unlike previous “tire chip”
With GPX Purchase Done, Alliance Chief Touting Company’s New Strengths
Yogesh Mahansaria, group CEO of Alliance Tire Group, based in Thane, India, is rare among his tiremaker CEO brethren. This is Mahansaria’s second go-round as head of a major tiremaker, having once been CEO of India’s Balkrishna Tyre. At Balkrishna, where he was a partner with his father, Mahansaria helped turn the tiny bicycle and
Nokian Tyres Launches New Hakka 7, Outlines Global Growth Strategy
In March, Nokian Tyres gave North American dealers a preview of its new winter tire, the Hakkapeliitta 7, by inviting select U.S. and Canadian dealers and media to Finland for an introduction. The tiremaker also used the trip as an opportunity to show off its headquarters and state-of-the-art manufacturing facility, as well as to share
Toyo’s Sendai Plant More Than Modern Enough to Meet Customer Needs
Ask Toyo folks about the company’s tire plants in Japan, and you’ll get the same answer: "Have you seen our plant in Georgia?" Still, while Toyo’s showcase plant in the U.S. houses the tiremaker’s highly automated ATOM production system, its two manufacturing facilities in its homeland are no slouches.In February, we had the opportunity to
New Global Tire Expo to Bring Entire Industry Together, Expand Potential
The tire industry’s role in the SEMA Show – and with SEMA – changed dramatically with the creation of the tire industry-only Global Tire Expo Powered by TIA, and TIA gaining permanent seats on two key SEMA committees. Announced by TIA on March 31, the formation of the GTE came five months after TIA and
TIA Steps Up With GTE, Now Industry Needs to Get on Board
There is no "I" in "team." If we’ve heard that golden adage once, we’ve heard it a gazillion times. But there is an "I" in "Integrity." And in "Industry." And especially in "Unity." In late March, after five months of meetings, research, discussions and planning, TIA and SEMA took the wraps off of an all-new,
Stay Up to Date on Safety Cage Regulations
Truck tire service, especially the inflation process, can be dangerous or even fatal if not performed according to proper procedures. Due to the number of accidents associated with tire inflation, OSHA now mandates that all truck tires be inflated in an acceptable restraining device. The safety requirements for such devices, commonly called tire inflation safety