April, 2010 Archives - Tire Review Magazine
Do Men And Women Speak A Different Language?

Men and women think, speak, and process information very differently. It would be rather unique to go through each day and not experience a perplexing interaction with the opposite gender with regards to communicating – especially in the retail business world.    So, I guess it is safe to say that the secret is out

Five Minutes: Talking Your Way Into More Sales

Five minutes isn’t long is it? What can you do in five minutes? Not much, but then again, five minutes can mean a lot. My wife was telling me the other day about something one of her friends told her about a pediatrician we both use for our kids. It seems her child was developing

The Care and Feeding of Brake Lathes

How often do you use your brake lathe? Once a month? Once a week? Once a day? If you’re like most tire dealers, your brake lathe is humming along for at least several hours per day, every day. Even a small shop will find a brake lathe to be an indispensable piece of equipment. How

The 1% Solution: Knowing Your Break-Even Point

Every business wants to make a profit, right? An important key tomaking a profit is understanding your break-even point. Figuring it outis a simple and necessary process for any tire dealer’s success. Surprisingly, many owners or store managers don’t know their break-evenpoint. Yet, calculating a break-even point is a common tool in mostbusinesses. The variable

Good Interviewing Takes Time and Preparation

To at least some degree, I think everyone in a job interview is a bit of an actor. No employer likes to admit in the interview that he yells at his crew or expects them to work late to satisfy a customer. And job seekers aren’t likely to mention the shortcuts they’ve taken to save

Brake Fluid Testing, Bleeding And Flushing

uits. Always refer to a service manual for the exact procedure, otherwise you may end up with air in a line and a soft brake pedal. If you’re using a pressure bleeder, the recommended approach is to start at the master cylinder and work your way out to the farthest brake. If the master cylinder

Consider The Customer When Purchasing an Alignment Lift

If you do wheel alignment work, you need an alignment lift for raising vehicles off the ground. A lift is essential because you have to get under the vehicle to inspect the steering and suspension before you check the alignment. You can’t align worn parts, so it’s important to always make sure the tie rod

April 2010 Sales Intelligence

Covering San Francisco, Calif.; Louisville, Ky.; Denver, Colo.; Philadelphia, Pa.; St. Louis, Mo.; and Tampa, Fla., retail tire markets during the period of April 4-7. Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas.For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants and

Women In the Marketplace

[Editor’s Note: The following is an except from the soon-to-be-published “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson. While most of this passage deals with auto dealers, there are plenty of lessons for tire dealers.] Start Your Engines: Transforming the Automotive Industry You don’t

A Look at the Latest Nitrogen Inflation Innovations

The company also offers a variety of point-of-purchase materials to help tire dealers maximize their nitrogen profits. Some popular items include a countertop tri-fold display that explains the benefits of nitrogen and custom cap kits to distinguish a particular shop’s nitrogen offering. NitroFillAlready with many nitrogen equipment options to choose from, NitroFill (nitrofillnow.com) recently introduced

Dealers Take Different Approaches When it Comes to Charity

“He who wishes to secure the good of others,” Confucius said, “has already secured his own.” Such ancient Chinese wisdom has its place in the business world, along with the wealth of wise words spoken throughout the ages and across cultures about charity. Yes, it begins at home, but it can grow at a tire

Sorting Through Nitrogen Inflation Options

Nitrogen in tires is no longer just for car enthusiasts and commercial vehicle fleets. Used for years in space shuttle and commercial aircraft tires, race car, military vehicle and off-road truck tires, nitrogen has become a popular replacement for standard air at many tire dealers. Among nitrogen’s advantages are improvements in tire pressure retention, improved