April, 2002 Archives - Tire Review Magazine
Haydn to Shubert to Slone

Ah, it’s springtime! Flowers blossom. Warm breezes bring welcome relief from winter’s chill. And a young boy’s fancy turns to…singing in the world’s most famous choir. That’s what 11-year-old Ryan Slone is doing right now. Ryan and fellow Cincinnati Boychoir member, Donald Smith, 13, are full-fledged, sailor suit-wearing members of the Vienna Boys Choir –

Smooth It Over: Simple Repair Technique Saves Time, Headaches and Money

Smooth It Over Simple Repair Technique Saves Time, Headaches and Money Consider this common scenario: You just sold an expensive set of tires and wheels, and are feeling pretty happy with the accomplishment. But while you’re mounting the tires, the mount head on the changer suddenly slips and damages the wheel’s outside flange.   The

Tools of the Trade: Finding the Right Tire and Wheel Combination Easier Than Ever

Tools of the Trade Finding the Right Tire and Wheel Combination Easier Than Ever How many times has a customer asked you how large a tire and wheel they could fit on their vehicle? If you’ve heard that question once, you’ve heard it a hundred times. Determining the exact or maximum tire and wheel size

Genders and Generations: Figuring Out What Really Makes Your Customers Tick

Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always

Image Is Everything: How Your Customers See Your Shop Is The Sum of Many Parts

Image Is Everything How Your Customers See Your Shop Is The Sum of Many Parts It’s tough to nail down a single definition of tire dealership image. It’s one part customer service: Do your customers walk away satisfied? Was their car fixed to their expectation, and will they come back? It’s one part shop appearance:

New ‘Go’ in Goodyear?: Keegan Changing Consumer Attitude and Brand Focus at Tiremaker

Robert Keegan was elected president, chief operating officer and a director of the Goodyear Tire & Rubber Co., in October 2000. Prior to joining Goodyear, he was president of the consumer imaging business and an executive vice president at the Eastman Kodak Co. in Rochester, N.Y. In his first published interview with any tire publication