Countryside Tire and Auto Service Owner Named to Knoxville's '40 Under 40'

Countryside Tire and Auto Service Owner Named to Knoxville’s ’40 Under 40′

Jeff Cheek, owner of Countryside Tire & Auto Service, was named to the Knoxville News Sentinel's "40 Under 40" for doubling the size of his tire business since opening in 2011.

Jeff Cheek Countryside Tire and Auto Service

Jeff Cheek, owner of Countryside Tire & Auto Service, was named to the Knoxville News Sentinel’s “40 Under 40” for doubling the size of his tire business.

Cheek, a member of Tire Review’s Club 3633, purchased Countryside Tire and Auto Service in Oak Ridge, Tennessee in 2011 after he and his wife quit their jobs and moved to the East Tennessee area. Before becoming a tire dealer, Cheek had an accounting job in Florida.

Cheek and his wife quickly found success in the tire business, eventually opening a second location before consolidating both shops to a larger owned space that has since doubled the business’ size and number of employees.

Since opening shop in the East Tennessee area, he joined the Rotary Club of Oak Ridge and served a year as president. He also joined Church Street United Methodist Church, is on the board of the Chamber of Commerce for Oak Ridge, part of Nucleus Knoxville and is chair of the Young Professionals Committee for the Clarence Brown Theater, according to the Knoxville News Sentinel.

“Jeff has been a great asset to the community,” city manager of Oak Ridge and fellow rotarian Mark Watson said to the newspaper. “I would call him a bridge person. Jeff is able to bridge into the medical community, the education community, Knoxville, the younger community. Not to mention while working a good business.”

“The newspaper also cited Cheek’s work on the Emory Valley Center’s Business Advisory Council, helping place adults with disabilities in jobs through the sponsored employment program, as a service that helped earn Countryside Tire the center’s 2015 Business of the Year. The company’s second-longest tenured employee is part of Emory Valley Center’s employment program, the newspaper reported.

You May Also Like

Yokohama Rubber commits to SBTi validation for sustainable targets

This commitment letter pledges to set and submit targets that are aligned with the SBTi’s target-setting criteria within two years.


The Yokohama Rubber Co. submitted a commitment letter to the Science Based Targets Initiative (SBTi), the first step in gaining validation of science-based targets (SBTs) for greenhouse gas emission reductions that are scientifically consistent with standards established by the Paris Agreement.

This commitment letter pledges to set and submit targets that are aligned with the SBTi’s target-setting criteria within two years, Yokohama said. Companies are asked to set SBTs that target reducing emissions related to all of a company’s business activities, including direct emissions from their own operations as well as indirect emissions caused by other companies and customers.

Michelin sees steady sales volume in 2023 YOY, increases NA market sales

The company said sales for the year amounted to approx. $30.6 billion, down a slight 0.9% from 2022.

Double Coin to participate in this year’s TMC trade show

Double Coin will showcase its EPA Smartway-verified truck tires including the FR610 steer, FD405 drive and the FT115 trailer position tires.

SRNA promotes director of product planning for Falken PLT tires

With more than two decades of experience in the tire industry, TJ Johnson is now coming up on eight years with SRNA.

Ascenso Tires North America finds new president

Thomas Clark brings with him a three-decade-long career, marked by progressive responsibilities at companies such as Michelin and Carlstar Group.


Other Posts

Turbo Wholesale Tires partners with LA Rams’s Kyren Williams

The All-Pro NFL running back will appear in promotional print and social media campaigns for Turbo Wholesale Tires.

VIP Tires & Service donates $275,000 to Make-A-Wish in 2023

Last year’s donation brings VIP’s total contribution to Make-A-Wish in recent years to over $1.275 million.

Wes Samperio named Dunlop Motorcycle Tires’ product planning manager

Samperio has held several positions throughout his eleven years with SRNA, from warehouse operations to customer service to sales.

SRNA names national sales manager (West) for commercial truck tires

Sam Williams has been with SRNA since 2016, most recently working as a senior strategic account manager.