Cooper Tire & Rubber Co. was awarded the Global Media Award from the 2010 SEMA Show in Las Vegas. More than 2,000 new products were registered at the show, with a judging panel of 26 journalists from 16 countries choosing a select few products based on their potential impact and commercial success. The Discoverer S/TMaxx, launching in February 2011, was selected because of its all terrain performance capabilities, Cooper said.
“We’re very proud to be recognized for our innovation on a global scale,” said Steve Sawyer, Cooper’s director of brand and product management. “We strive to meet the demands and needs of our customers worldwide, not just in the U.S., so we’re incredibly thrilled with the reception we’ve received for the new Discoverer S/TMaxx.”
The Discoverer S/TMaxx will replace the Discoverer S/T-C and selected sizes of the Discoverer S/T. It will feature Cooper’s 3-ply “Armor-Tek3” carcass construction, a new proprietary cut- and chip-resistant tread compound and a progressive tread design. It will be available in eight sizes ranging from 16- to 18-inch rim diameters.
Participating in the Global Media Awards judging panel are the industry’s top magazines with editors who have an extensive knowledge base and expertise of the automotive market.
