Cooper Tire & Rubber Co. finalized an agreement with Sears Holdings to supply some 850 Sears Auto Center facilities nationwide with two full lines of passenger tires, slated to launch within the centers this fall.
This agreement involves the manufacturing and sale of the Sears Guardsman Plus and the Cooper Response Touring passenger tire lines. The Guardsman Plus is being offered in 18 sizes, while the Cooper Response Touring includes 16 sizes, both ranging from 13 to 16 inches in diameter.
“Over the years, Cooper and Sears have enjoyed a very successful business relationship and we are excited about introducing our brand at Sears retail stores,” said Phil Caris, vice president of sales and marketing for the North American tire division at Cooper. “This relationship is an important component of our strategic initiatives in providing top line growth through increasing Cooper brand presence and market share in the national retailer channel.”