Cooper Tire Launches Severe Series Tire for Construction Trucks - Tire Review Magazine

Cooper Tire Launches Severe Series Tire for Construction Trucks

Cooper Tire has released a new wide base all-position tire as part of its Cooper Severe Series lineup.

Severe-Series-WBA-Cooper

Cooper Tire has released a new mixed service-wide base all-position (WBA) tire as part of its Cooper Severe Series lineup.

The tire is available in 385/65R22.5 and 425/65R22.5 sizes, in load range L.

“Our Cooper Severe Series tire line, which now also includes the WBA, provides exceptional performance while giving our customers a low cost of ownership proposition,” said Gary Schroeder, executive director of Cooper’s Global Truck and Bus Tire Business. “The WBA is a premium tire engineered to give those running mixers and dump trucks a tire with the power to outperform others at its price point.”

The Cooper Severe Series WBA features a five-rib design with 23/32nds of tread and a zigzag rib in the center. Cut, chip and chunk resistant compounds, plus Cooper’s Scrub Guard technology, help the tire withstand scrubbing, curbs and other obstacles typically encountered during operations to ensure longer tire life while maintaining casing integrity, the company says.

Featuring notched circumferential ribs, the tire has stone ejector ledges to help reduce and prevent the penetration of sharp rocks and stones. The tire also features a strong, four-belt casing design to help ensure multiple retreads, Cooper says.

You May Also Like

Apollo Tires debuts marketing campaign for longhaul truck tires at TMC

This campaign comes one year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

Apollo-Smart-Tires-campaign

Apollo Tires US debuted a new integrated marketing campaign titled ‘Smart Tires for Not Smart Roads’ at the TMC Expo in New Orleans, LA from March 4-7. This campaign comes a year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

The campaign was shot in California City and Lake Tahoe, CA and begins by showcasing a variety of road conditions that long-haul truck drivers are no stranger to, including potholes, cracked roads and roads covered in snow and rain and how Apollo long-haul "smart tires" stand up to any test, the company said.

Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.

K&M-Totten-Tire-Owners-1400
Pilot to add 30 Southern Tire Mart shops to its travel center network

Over the next year, the company plans to add more than 30 STMP shops to its travel centers for a total of over 85 locations across the country.

McCarthy Tire Service promotes new VP of human resources

Ann Sadusky joined the McCarthy team in October 2018 and has directed its human resource department since that time.

McCarthy-Ann-Sadusky--1400
Bridgestone to supply 15 Daytona 200 riders with BattlAx tires

Among the 15 riders, three riders from YART Yamaha, the winners of the 2023 FIM Endurance World Championship, will join Bridgestone’s team.

Bridgestone-Daytona 200

Other Posts

General Tire reveals spring promotion for G-Max, AltiMax tires

Starting March 1-April 30, with the purchase of four qualifying passenger General Tires, customers will receive up to $70.

GeneralTire-GMax-AS07-2.0-1400
SRNA promotes new director of OE for four-wheel and two-wheel businesses

He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.

SRNA-Rick-Zimmerman
GRI appoints Barry Guildford as global commercial director

As the GCD, Guilford will lead the global sales and marketing organization of GRI.

GRI-Barry-Guildford
Goodyear reveals 40th Goodyear Highway Hero winners

Timothy VanNostrand of Northville, NY and Elijah Ramos of Victorville, CA won the honor and received awards from Goodyear for their actions.

highway-hero-t-vannostrand