Connect with us
Uncle-Cooper

News

Cooper Tire Unveils New National Ad Campaign Featuring ‘Uncle Cooper’

Cooper Tire started a new national ad campaign that introduces drivers to “Uncle Cooper,” personifying a no-nonsense relative who’s an expert in all things automotive.

Advertisement
Uncle-Cooper

Cooper Tire & Rubber Co. started a new national ad campaign that introduces drivers everywhere to “Uncle Cooper.” Personifying a no-nonsense relative who is an expert in all things automotive, the new campaign includes television spots on MotorTrend, DIY Network and HGTV, as well as digital and print ads.

Advertisement
Click Here to Read More
Advertisement

It was created by Cooper Tire in collaboration with Fallon Worldwide.

Uncle Cooper was inspired by consumer research conducted for Cooper Tire which showed that consumers lack confidence in their tire buying decisions, the company says. They are anxious about tire purchases, which are expensive and often must be made quickly. Drivers also reported that despite a wealth of available information, they often have lingering questions after the purchase.

Advertisement
Click to comment

POPULAR POSTS

Yokohama-ADVAN-Apex-tires Yokohama-ADVAN-Apex-tires

News

Yokohama Reports Record-High Sales in Q1 2021

Bridgestone-Scott-Damon-Nizar-Trigui-Gabriel-Asbun-Craig-Schneider Bridgestone-Scott-Damon-Nizar-Trigui-Gabriel-Asbun-Craig-Schneider

People

Bridgestone Americas Makes Leadership Changes

Hankook-OE-Porsche-718-models Hankook-OE-Porsche-718-models

News

Hankook UHP Tires Chosen as OE on Porsche 718 Models

AME-International-68000-Socket-Bro-Iimpact-Wheel-Turbo-Socket-Set AME-International-68000-Socket-Bro-Iimpact-Wheel-Turbo-Socket-Set

News

AME International Launches New Turbo Socket Set

Connect
Tire Review Magazine