Connect with us
Uncle-Cooper

News

Cooper Tire Unveils New National Ad Campaign Featuring ‘Uncle Cooper’

Cooper Tire started a new national ad campaign that introduces drivers to “Uncle Cooper,” personifying a no-nonsense relative who’s an expert in all things automotive.

Advertisement
Uncle-Cooper

Cooper Tire & Rubber Co. started a new national ad campaign that introduces drivers everywhere to “Uncle Cooper.” Personifying a no-nonsense relative who is an expert in all things automotive, the new campaign includes television spots on MotorTrend, DIY Network and HGTV, as well as digital and print ads.

Advertisement
Click Here to Read More
Advertisement

It was created by Cooper Tire in collaboration with Fallon Worldwide.

Uncle Cooper was inspired by consumer research conducted for Cooper Tire which showed that consumers lack confidence in their tire buying decisions, the company says. They are anxious about tire purchases, which are expensive and often must be made quickly. Drivers also reported that despite a wealth of available information, they often have lingering questions after the purchase.

Advertisement
Click to comment

Loading Post...

Loading Post...

Loading Post...

Advertisement

POPULAR POSTS

Buyer Beware? Chinese Tires Mean Different Quality Levels

News

Cooper Introduces CS5, Phases Out CS4

News

Michelin Rolls Out Premier LTX

Featured

Toyo’s Celsius Plans to One-up All-Season Tires

Connect