Continental to Build New Plant for ADAS Sensor Manufacturing - Tire Review Magazine

Continental to Build New Plant for ADAS Sensor Manufacturing

Continental plans to invest approximately $109.31 million over the next three years to build its new plant in New Braunfels, a city about 40 miles northwest of San Antonio.

Continental announced it will build a new plant in New Braunfels, Texas to expand its capacity for the production of radar sensors.

“Advanced driver assistance systems save lives. Continental is one of the world’s market leaders in this area. We are benefiting from steadily increasing fitment rates in new vehicles. And in the future, too, we are anticipating major growth opportunities,” said Frank Jourdan, member of the Continental Executive Board responsible for Autonomous Mobility and Safety. “Over the next five years, we are planning further investments in the high triple-digit million Euro range in the areas of assisted and automated driving. The capacity expansion in New Braunfels is part of our growth strategy.”

Continental plans to invest about €100 million (approximately $109.31 million) over the next three years to build the plant on a 20,000 square meter site (almost five-acre site) in New Braunfels, a city about 40 miles northwest of San Antonio, Continental says. The groundbreaking ceremony is planned for mid-2020 with production set to start in 2021.

The plant will add 130 new jobs in the region in addition to the 450 jobs that exist at Continental’s Automotive Systems Plant in Seguin, Texas, about 16 miles from New Braunfels, Continental says.

American car manufacturers use Continental’s radar sensors for technologies such as emergency brake assist and adaptive cruise control, according to the company. Technologies tailored specifically to the U.S. market, such as blind-spot monitoring for passenger cars with trailers (Trailer Length Detection and Trailer Merge Assist), which first went into series production in 2018 in the Dodge Ram 1500, are also based on radar sensors. In addition to New Braunfels, Continental is also represented in the Other Continental offices in the U.S. dedicated to the development of ADAS sensors include Auburn Hills near Detroit and Santa Barbara, California, where the company develops Lidar technologies.

You May Also Like

Treads Partners with Anyline for Enhanced Car Management

Anyline and Treads partnered to include data and analytics via the Treads app, starting with Anyline’s Tread Depth Scanner.

Anyline has partnered with Treads, an AI-powered car management subscription, to offer its car owners more mobile data capture and analytic features within the Treads mobile app. Treads launched in May 2021 and has since expanded into 21 major United States markets with over 4,000 customers offering subscriptions for tires, oil changes, alignments and wiper blades as well as a full auto insurance marketplace.

Bridgestone Honored as Top Company for Women in Transportation

Bridgestone received an award from Women in Trucking for promoting benefits and advancement for female employees.

Bridgestone-women-awardsJCi
Falken Tires Earns RTS Top Market Share Increase Award

The award acknowledges Falken’s commitment to innovation and quality in the passenger car/light truck segment.

Falken-award-1400
Discount Tire Awards Scholarship to USF Pro Championships Driver

Discount Tire awarded $664,500 in scholarship money to USF Pro 2000 champion Myles Rowe.

Discount_Tire_Myles_Rowe
Bridgestone Raises Over $2.44 Million for United Way

Bridgestone’s annual efforts, including a record-breaking golf tournament, raised funds supporting Middle Tennessee communities.

donate-stock

Other Posts

Why You Shouldn’t Call Winter Tires ‘Snow Tires’

Winter tires are designed to handle more than just snowy winter conditions. The term “snow tire” doesn’t tell the whole story.

TR-Continental-wintertire
Honesty is the Best Policy for Shop Growth

As a shop owner, you must identify and eliminate any dishonest behaviors that seep into your operations.

Continental-honesty
Hofmann Debuts Advanced Armored Series 2400P Wheel Balancer

Hofmann said its Hofmann balancer ensures precise balancing, smartSonar technology and versatile use for standard and EV wheels.

Hofmann_Armored_Series_2400P-1400
Toyo Tires Promotes New VP of Sales

Mike Snyder has been promoted to vice president of sales. Snyder previously served as the sr. director of sales, strategic accounts.

ToyoTires_MikeSnyder