Madeleine Winer is Editor of Tire Review magazine. She joined the Tire Review staff as a senior editor in 2017. Before joining the tire industry, she worked as a producer and reporter at the Louisville Courier Journal. She is a graduate of Kent State University with a bachelor's degree in journalism and speaks Spanish fluently.
Published:
During a week-long getaway to Playa Mujeres, Mexico, Continental GOLD dealers not only made connections with each other but also connected to the sandy beaches, sun and poolside camaraderie during the tiremaker’s 2023 GOLD Dealer Meeting. The four-diamond rated Atelier Playa Mujeres, a luxury resort with Mexican contemporary art, served as the backdrop for the meeting, which included a Continental beach party, mix-and-mingle cocktail receptions, a business meeting and a farewell concert by Argentinian Queen tribute brand, Reina.
High-volume Conti dealers were treated to an all-inclusive stay at the resort–with 13 restaurants, 12 bars and four pools–with their significant other while mingling with the company’s leadership team. Take a look at some of the scenes we and others captured during the meeting.
Apollo Tires US debuted a new integrated marketing campaign titled ‘Smart Tires for Not Smart Roads’ at the TMC Expo in New Orleans, LA from March 4-7. This campaign comes a year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.
The campaign was shot in California City and Lake Tahoe, CA and begins by showcasing a variety of road conditions that long-haul truck drivers are no stranger to, including potholes, cracked roads and roads covered in snow and rain and how Apollo long-haul "smart tires" stand up to any test, the company said.