Continental Tire the Americas kicks-off a multi-year sponsorship agreement with the University of Southern California Athletics Department this football season.
“We’re proud to partner with a national brand like USC and become part of the Trojan community,” said Travis Roffler, director of marketing for Continental Tire. “We feel the performance of our Continental Tire line of products aligns perfectly with the prestige of USC and we look forward to supporting its athletic programs in 2013 and beyond.”
As the “Official Tire of USC Athletics,” Continental Tire will have a heavy presence in the stadium during USC football games. In addition to its game-day presence, Continental will have a variety of multi-media sponsorship entitlements, in complance with NCAA rules and guidelines.
The agreement between the tiremaker and college was facilitated by USC Sports Properties.