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Continental Makes Rubber Supply Chain Digitally Traceable

Continental is implementing the initiative in the Indonesian province of West Kalimantan in Borneo.


Continental and the German Federal Ministry of Economic Cooperation and Development (BMZ) are making a rubber supply chain electronically traceable, from cultivation in Indonesia and further processing through to tire production.

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Continental is collaborating with the German development cooperation specifically in the Indonesian province of West Kalimantan in Borneo. The Kapuas Hulu district has two national parks with natural forests, designated a UNESCO biosphere reserve. The project partners document all steps in the supply chain with a digital traceability system.

Continental says the 450 small farmers involved so far achieve higher sales prices than usual for the high-quality natural rubber they produce. This is due to the fact that they are trained in sustainable cultivation and with better technology, such as how the trees need to be cut in order to obtain as much rubber as possible. The small farmers thus significantly increase their surface yields and can use the trees for longer, Continental says.

“The creation of sustainable and traceable supply chains is an integral part of our comprehensive sustainability strategy at Continental,” said Christian Kötz, head of the tires business area and member of the executive board of Continental AG. “As part of the pilot project in Indonesia, which has been successfully established with the BMZ, we are able for the first time to seamlessly trace a rubber supply chain from cultivation and further processing to our tire plant in Germany. In doing so, we are working together to ensure greater transparency and make a significant contribution to securing the livelihood of the small farmers involved in the project. Our goal is to gradually expand electronic traceability within our natural rubber supply chains, thereby contributing to the global improvement of sustainability in the natural rubber sector.”


The digital traceability system allows the production and supply chain of the rubber to be evaluated in detail. The production areas mapped by GPS, the raw rubber deliveries and sales prices achieved are documented in the system directly on delivery in the warehouse. In addition, the system checks the raw rubber quantity delivered with regard to the production area. If the delivered quantity exceeds the expected production volume, it is indicated by the system. In this way, employees can prevent rubber from entering the supply chain from non-registered areas, like illegally deforested areas, Continental says.

Both the BMZ and Continental are members of the Global Platform for Sustainable Natural Rubber (GPSNR), which was founded in March 2019.

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