Continental Celebrates Grand Opening of Thailand Plant - Tire Review Magazine

Continental Celebrates Grand Opening of Thailand Plant

Continental has officially cut the ribbon on its Greenfield Tire Plant in Rayong, Thailand.

Continental tire thailand plant grand opening
Vignesh Devasenapathy, Project Manager PLT Greenfield Rayong (far left); Nikolai Setzer, Member of the Executive Board of Continental and Head of Tire Division; Dr. Somchai Harnhirun, Thailand’s Deputy Minister of Industry; Sirivan Koo-Amphorn, general manager of Continental Tyres Thailand; and Georg Schmidt, German Ambassador to Thailand at the Greenfield plant grand opening.

Continental has officially cut the ribbon on its Greenfield Tire Plant in Rayong, Thailand.

Starting operations on schedule only two years after the groundbreaking ceremony, the tire manufacturing facility welcomed around 500 guests at its grand opening ceremony. Dr. Somchai Harnhirun, deputy minister of industry of the Kingdom of Thailand, Nikolai Setzer, member of the executive board of Continental and head of its tire division, Continental management, the local project team and employees, as well as suppliers, dealers and representatives of academic institutions gathered on site to celebrate this important milestone.

The new tire plant is a 250-million-euro ($281 million) investment in Thailand and is equipped with state-of-the-art technology to produce about four million passenger and light truck tires for Thailand and the APAC region.

“We are honored to celebrate with you today the opening of our first Greenfield Tire Plant in Thailand. The investment here, in Rayong, is an integral part of Continental’s Tire Division growth strategy called ‘Vision 2025’ and further improves the balance of our global tire manufacturing footprint, strengthening our production capacities for Asia Pacific and enabling us to better serve our customers in the region” said Nikolai Setzer, member of the executive board of Continental and head of its tire division. “This is an extraordinary achievement, which was only possible through the excellent collaboration with the Thai Government, local institutions and our dedicated team who demonstrated once again our core value Passion-to-win, even with a very complex project. This is not just a milestone, with this investment, we have built a foundation for our common success, writing together history in the automotive industry in Thailand,” Setzer said in his welcoming speech.

Dr. Somchai Harnhirun, deputy minister of industry of the Kingdom of Thailand, said the plant strengthens the local economy in Rayong and creates hundreds of new jobs in Thailand.

“This new 250-million-euro tire manufacturing facility completes the automotive industry landscape in Thailand,” he said in his speech. “We are glad to have Continental in Thailand, and we wish the company and all its employees success in their mission to ensure more traffic safety and driving comfort on the roads of Thailand and the region.”

The Greenfield plant is built with the best-in-class energy efficiency standards, and machines are equipped with technology for sustainable production processes, Continental said. Higher automation of logistics and handling processes will ensure an ergonomic work environment for future employees.

The Rayong plant is the seventh Greenfield manufacturing facility the company has opened since 1998, and it expands Continental Tire Division’s global production footprint from currently 19 plants across 16 countries to 20 plants in 17 countries in 2019.

You May Also Like

Apollo Tires debuts marketing campaign for longhaul truck tires at TMC

This campaign comes one year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

Apollo-Smart-Tires-campaign

Apollo Tires US debuted a new integrated marketing campaign titled ‘Smart Tires for Not Smart Roads’ at the TMC Expo in New Orleans, LA from March 4-7. This campaign comes a year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

The campaign was shot in California City and Lake Tahoe, CA and begins by showcasing a variety of road conditions that long-haul truck drivers are no stranger to, including potholes, cracked roads and roads covered in snow and rain and how Apollo long-haul "smart tires" stand up to any test, the company said.

Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.

K&M-Totten-Tire-Owners-1400
Pilot to add 30 Southern Tire Mart shops to its travel center network

Over the next year, the company plans to add more than 30 STMP shops to its travel centers for a total of over 85 locations across the country.

McCarthy Tire Service promotes new VP of human resources

Ann Sadusky joined the McCarthy team in October 2018 and has directed its human resource department since that time.

McCarthy-Ann-Sadusky--1400
Bridgestone to supply 15 Daytona 200 riders with BattlAx tires

Among the 15 riders, three riders from YART Yamaha, the winners of the 2023 FIM Endurance World Championship, will join Bridgestone’s team.

Bridgestone-Daytona 200

Other Posts

Effective shop management goes beyond sales growth

Shops that are run with an intentional focus on core business fundamentals tend to be the most successful in the long run.

TR-Continental-growth
Three cures for the most common TPMS customer complaints

After nearly two decades of existence, some key difficulties remain when it comes to TPMS service procedures and tools. 

TR-Continental-tpmscomplaints
General Tire reveals spring promotion for G-Max, AltiMax tires

Starting March 1-April 30, with the purchase of four qualifying passenger General Tires, customers will receive up to $70.

GeneralTire-GMax-AS07-2.0-1400
Quality replacement parts matter more than ever

As cars get fancier and more advanced, you need components that are tougher and more reliable.

TR-Continental-replacement parts