Continental ATE Brake Fluid Gets New Packaging Design - Tire Review Magazine

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Continental ATE Brake Fluid Gets New Packaging Design

The full portfolio includes ATE Super DOT 5.1, ATE SL.6, ATE SL, and ATE Typ 200 brake fluids.

Tire Review Staff
By Tire Review Staff
Continental-New-ATE-Brake-Fluid-Packaging

Continental has introduced a new packaging design for its range of high-performance replacement brake fluids.

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The full portfolio includes ATE Super DOT 5.1, ATE SL.6, ATE SL, and ATE Typ 200 brake fluids.

“We’ve changed the package design of our brake fluids to create a stronger continuity for the entire line and make it easier for our customers to recognize our high-quality products and branding,” said Dan Caciolo, head of product management for Continental independent aftermarket powertrain & brake systems. “But, of course, only the packages have changed. The ATE brake fluids inside are the same performance proven-formulations preferred by OEMs and professional service technicians alike.”

Continental says ATE brake fluids are specially formulated to meet specific vehicle performance and safety requirements.

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Yokohama Tire Partners with FuelFest for Fifth Straight Year

Yokohama Tire is sponsoring FuelFest, a charity event celebrating cars and music.

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By Christian Hinton
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For the fifth consecutive year, Yokohama Tire is partnering with FuelFest, the traveling international automotive festival that brings together music, culture, celebrities and cars in the name of charity. The tire maker is the sponsor of the Yokohama Festival Stage.

FuelFest, hosted by co-founder Cody Walker and "Fast and Furious" star, Tyrese Gibson, is held in the memory of actor Paul Walker and benefits his Reach Out Worldwide (ROWW) charity. The show will feature live musical performances on the Yokohama Festival Stage all day inside the speedway oval, as well as more than 600 top custom, exotic, rare and exclusive cars and trucks, drift exhibitions, off-road demos and interactive exhibits and experiences.

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