O’Reilly Automotive Inc. honored Continental AG’s commercial vehicles and aftermarket division with the 2015 Content and O’Cat Award. This is the first supplier recognition award the division has received from O’Reilly Auto Parts.

“We are proud and honored to receive this prestigious award. It validates our commitment to provide that kind of quality information and support that helps our customer efficiently sell our products. It also strengthens our ongoing relationship and partnership by helping our customers to increase their sales,” said Tim Addis, Conti’s national account manager for its commercial vehicles and aftermarket division.

The award recognizes a supplier that “provides the best support for catalog and content in its parts system,” according to O’Reilly. Conti was selected because it helped O’Reilly locations effectively sell Conti VDO branded parts and O’Reilly’s Murray and Import Direct branded parts to customers by providing “accurate and proactive catalog information and ensuring its validity.”