Motorists in Brazil, host country for next year’s World Cup, now have the chance to buy an officially-endorsed commemorative tire. Continental has launched a World Cup edition of its ContiPowerContact, complete with footballs and FIFI World Cup logo on the sidewall. The tire’s release is being supplemented by an extensive advertising campaign in print and electronic media, radio and television.
The ContiPowerContact is a ‘green’ tire line developed for the Latin America market, and the range is supplied as original equipment to a number of car plants in Brazil. The tire is manufactured in Conti’s Camaçari plant in Bahia state and is available to fit 13 to 16-inch rim diameters. (Tyres & Accessories)