FIFA World Cup sponsor Continental Tires has embarked on a national roadshow that aims to take a little piece of Brazil to football fans across England.
For this “Road to Rio” campaign, the tiremaker has teamed up with Isuzu Truck (UK), which has donated an Isuzu Grafter 3.5 ton truck to transport Fuleco, the official Brazil 2014 mascot, from town to town. The roadshow began in Liverpool on March 11 and was launched by former Liverpool and England striker Robbie Fowler, a Road to Rio Ambassador for Continental. Road to Rio will continue until May 11.
Over seven weeks, the Continental Roadshow aims to visit hundreds of locations across England. People in every region of the country will be able to meet Fuleco, send the England team a message via a photo booth and test their goal scoring prowess to win official FIFA World Cup merchandise. Visitors also will have the chance to win tickets for the World Cup final in Rio de Janeiro on July 13.
“The World Cup in Brazil is the biggest sporting event in 2014 and we were pleased to have been asked to help one of the event’s principal sponsors on this exciting roadshow program,” said Keith Child, marketing director at Isuzu Truck.
Details of the whole tour, including the route and progress updates, are available at the dedicated website: www.contiroadtorio.co.uk. (Tyres & Accessories)
