Continental Tire the Americas has extended its agreement with the International Motor Sports Association (IMSA) to serve as the “Official Tire of IMSA” through 2018. 
As part of the partnership, Conti will continue to provide racing tires from its ExtremeContact line of tires, the company said. The tiremaker will continue as the official tire of the TUDOR United SportsCar Championship and exclusive tire supplier and sponsor to the Prototype, Prototype Challenge and Grand Touring Daytona classes. Additionally, Conti will also continue as entitlement sponsor and exclusive tire supplier to the Continental Tire Sports Car Challenge.
Continental will also receive logo placement on cars as part of the agreement. Additionally, the company will have hospitality, signage, event entitlements and other marketing initiatives at the track.
