Continental Tire the Americas has extended its agreement to continue as an official partner and the official tire of Major League Soccer (MLS) in the United States and Canada. In addition, Continental will also continue as an official partner and official tire of U.S. Soccer.
“Continental Tire is proud to extend our relationship with MLS and U.S. Soccer,” said Travis Roffler, director of marketing for Continental Tire. “The enthusiasm for soccer in the U.S. continues to grow and we’re excited to be a part it. Our partnership has produced exceptional results so far and we look forward to continuing our commitment to the great sport of soccer and the loyal fans by helping to enhance the fans experience across multiple platforms in innovative ways.”
As part of its partnership with MLS, Continental is the official tire partner of all 22 MLS clubs. Additionally, the tiremaker will have branding across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key MLS Events, Conti said.
Continental will introduce an array of new content in 2017 including the debut of two new TV spots featuring soccer-legend, Alexi Lalas. These spots reflect the passion that Continental and the fans share for the game and will roll out as part of MLS’ opening weekend, the tiremaker said.
Continental first partnered with MLS in 2010.
As part of its multi-year U.S. soccer partnership, Continental will have the opportunity to support the U.S. National Teams through the 2018 FIFA World Cup, the 2019 FIFA Women’s World Cup.
