Coker Tire’s new LR78-15 whitewall tire in its immense Firestone product line is a perfect fit for 1970s full size classics, such as Lincoln Continental, Cadillac Eldorado and more. Coker Tire Company is widely known as the world’s largest supplier of tires and wheels for collector vehicles. Enthusiasts around the globe are sourcing authentic tires from a company that started as a small tire and service center in Chattanooga, Tennessee.

This 721 series was one of Firestone’s early efforts in the steel belted radial tire market. It features alpha numeric sizing, which was the predecessor to today’s P-metric sizing. The new size offers period correct branding and sidewall markings with the Firestone 721 series identification, and a three-fourths inch whitewall. The LR78-15 sizing offer OE and optional fitment for many full size American cars, including Buick Estate, Cadillac DeVille, Chrysler New Yorker, Ford LTD and more from 1971 to 1979.

Coker Tire’s new Firestone LR78-15 whitewall offering will be available in early 2018, at a price of $229 each. This product is a specialty item that fills a small void in the huge automotive aftermarket. Firestone 721 series steel belted radial tires are made in the U.S. in brand new molds, built from original Firestone drawings.

For more information, contact Coker Tire at 1-800-251-6336, or check out www.CokerTire.com.