Club 3633 Profile: Jason Espinoza - Tire Review Magazine

Club 3633 Profile: Jason Espinoza

Jason Espinoza, 39
Sales Manager
Tire Warehouse

Beginning his career as a technician, Jason Espinoza’s natural gift for sales quickly took him out of the bay to behind the counter.  Today he is described as a “huge success” in his role as sales manager for a newly opened branch of Tire Warehouse in northern California.

“I started in 1994,” recalls Espinoza.  “Honestly. If we go way back into public education, before I graduated, I took a program that taught light mechanics and tire installation. After that, when I started working in a shop, they said, ‘We actually have a sales role for you.’ From the start I really liked the tire part of the business.”

Espinoza claims he didn’t have strong interest in cars when he was growing up, yet he’s happy with the way things turned out. “I’ve had opportunities and I’ve made the best of them,” he says. “I love what I do.”

One of the things Espinoza loves most is motivating those around him to be their best.

“Sales goals are one thing, but my proudest moments are tied to the development of others,” says Espinoza. “The hourly tire technician who didn’t want to take a step up, and to help him do that – or taking a trainer and turning them on to a sales role, to develop them to be strong enough to get that role – that’s the most rewarding thing I’ve done. That’s success to me.”

His interest in helping those around him extends to his customers, providing them with fair treatment and developing programs that fit their needs, while also advancing the company’s interests.

The best advice he’s received was from his former manager. “He taught me that no matter what it is, I want to build every ticket out each day and come in the next day hungry. So, my goals are focused on that day and not tied to the past or future.”

FUN FACT: Espinoza is an accomplished cook and says he makes a fantastic spaghetti sauce. “My secret is time, patience, and a little bit of art.”


You May Also Like

Bartec USA Announces New Technical Support Manager

Shannon Jacob joins as technical support manager for Bartec USA with years of industry experience.


Bartec USA has announced the promotion of Shannon Jacob to technical support manager.

Jacob was born and raised in an automotive service family as her father owned and operated a full-service automotive repair company in the Detroit area. She quickly learned the business and how to take care of customers at an early age, the company says. From there Jacob went on to earn her master’s degree in science education and became a high school science teacher. As a former high school teacher, she realized her natural ability to communicate, inform, and build long-lasting relationships, the company says.

Don Foshay’s Sees Obstacles as Opportunities for Growth

If you live along the southern border of Maine, there’s a chance that you have a reliable and “go-to” car guy or gal at Don Foshay’s Discount Tire & Alignment. Related Articles – Core Values Drive Best-One of Indy’s Success – An Unwavering Team Effort Propels Telle Tire & Auto Centers to 2022 Top Shop

Core Values Drive Best-One of Indy’s Success

At Best-One of Indy, success is built in from the top down, as well as the bottom up. The tire dealership, with 15 locations in central Indiana, adheres to four core values, which are the driving force in everything its staff does, from the leadership team to the techs and customer service staff running the

An Unwavering Team Effort Propels Telle Tire & Auto Centers to 2022 Top Shop Honors

When a customer hands over the keys to his or her vehicle to the counterperson at any Telle Tire & Auto Centers location, it seems customary that they do it with the phrase: “You know, I remember when my grandpa or dad used to bring his car here.” Fourth-generation CEO and President Aaron Telle says

2021 Top Shop Finalist: Lex Brodie’s Tire, Brake & Service Co.

Lex Brodie’s is celebrating its 60th anniversary this year, marking six decades of sustaining success and growth by valuing its employees, striving to give maximum value to its customers, and giving back to its community.

Other Posts

Continental Tire Appoints New PLT Sales Directors

Ron Sinclair, Dave Deronne and Bob Jones are appointed as sales leaders for Continental Tire’s sales department.

Ryan Waldron to Lead Goodyear’s North America Consumer Business

Ryan Waldron was formerly vice president of Goodyear Global Off-Highway.

Continental North America Appoints Head of Smart Mobility

Rosa Meckseper will lead strategy development for smart mobility solutions and technology.

Gem City Tire’s Jeff Lecklider: Finding Solutions is Key to Success

While Jeff says he’s lucky to have the opportunities he’s had in this industry, he’s also put in the elbow grease early on to truly understand the commercial tire business.