Tire registration provider CIMS attended the recent National Automobile Dealers Association national conference, meeting with car dealers to help them understand their role in required tire registration.
It was the first time that CIMS exhibited at NADA’s convention and trade show.
Susan Kruder, CIMS president, said the company attended NADA’s annual convention in Las Vegas because, “We believe the auto and tire industries certainly have a commitment to safety, but we also believe that it’s equally important to assure a customer that his or her replacement tires are registered and they can be quickly notified in the event of a safety recall.”
“It just makes good sense to reaffirm one’s commitment to safety as often as possible,” she said. “It makes the consumer more confident of the product, more trusting of the seller and, ultimately, more loyal to the seller.”