CMO Philip Dobbs Announces Retirement from Bridgestone

CMO Philip Dobbs Announces Retirement from Bridgestone

Dobbs was instrumental in elevating the company’s brand-building efforts in the U.S. and Canada, driving improvements in brand awareness, familiarity and purchase intent for both the Bridgestone and Firestone brands, the company says.

After more than a decade leading the integrated marketing efforts for Bridgestone Americas, Philip Dobbs, chief marketing officer (CMO), has announced he will retire in October.

Dobbs has made a significant impact on Bridgestone both in the Americas and globally during his tenure as CMO, the company says. He has been instrumental in elevating the company’s brand-building efforts in the U.S. and Canada, driving significant improvements in brand awareness, familiarity and purchase intent for both the Bridgestone and Firestone brands. Under his leadership, the company has worked to globalize its brand portfolio to ensure a consistent go-to-market strategy and messaging platform that connects with consumers around the world.

He has played an instrumental role in leading the digital transformation at Bridgestone, highlighted by an overhaul of the company’s consumer and commercial web experiences. Starting in 2014, Dobbs led a cross-functional, cross-business effort that established a best-in-class digital platform focused on delivering shopping and buying solutions in both the B2C and B2B spaces, the company adds.

Dobbs also worked to reshape Bridgestone’s sports marketing strategy in the Americas region to create true consumer and customer engagement platforms that build brand awareness and drive conversion across the purchase funnel, the company says. He played a key role in negotiating and activating the company’s Worldwide Olympic and Paralympic Partnership, and he has been a champion of Firestone’s continued partnership with the NTT IndyCar Series and the Indianapolis 500.

A graduate of the U.S. Naval Academy, Dobbs has been a proud supporter and executive sponsor of the company’s BRAVO employee resource group that supports veterans and engages teammates in fellowship of service, the company says. He also has been active in the local community on behalf of Bridgestone, most recently serving on the board of directors for the Nashville Predators Foundation.

Bridgestone will name a successor for Dobbs at a later date.

You May Also Like

Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.

TBC Corp. names COO for TBC Brands, TBC International

Bill Schafer brings 30 years of experience from Michelin, where he held various leadership roles during his tenure.

Bill-Schafer-TBC
SRNA promotes Wayne Horne to strategic account manager

Horne has been a part of SRNA for nearly eight years and held various roles throughout his tenure, starting in customer service.

SRNA-Wayne-Horne
SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse
Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
Other Posts
Nexen Tire partners with Manchester City’s USA 2024 tour

The tour begins with a match between the City and Celtic at Kenan Stadium in Chapel Hill, N.C., on July 24.

Nexen-Tire-Manchester-City-Football-Club-USA-Tour-2024-1400
CEAT Specialty Tires continues N.A. rodeo sponsorships

The sponsorships include brand exposure on TV and social media as well as at high-profile rodeo competitions.

CEAT-dealer-group-at-Calgary-Stampede-1400
Cosmo Tires launches redesigned tire labels

Cosmo Tires is also introducing a series of collectible stickers that will accompany the new tire labels.

Cosmo-redesigned-tire-labels
Bridgestone releases V-Steel Container Lifter G-Smooth port tire

The Bridgestone VCLG tire is meant to deliver better heat resistance, with improved load capacity and extended tire life.

Bridgestone-VCLG-Tire