Changing Tyres ‘Can Seriously Damage Your Health’ - Tire Review Magazine

Changing Tyres ‘Can Seriously Damage Your Health’

(Clacton, U.K./Tyres & Accessories) Goodyear has launched a new “viral marketing” campaign using black humour to draw attention to the benefits of the company’s RunOnFlat technology.

The video clips, which will exclusively be distributed by “word-of-mail,” highlight the perils of roadside tyre changing through an exaggerated, entertaining and certainly unforgettable approach.

Each film features a different stereotype: the stressed, smartly-dressed female professional who doesn’t have time to change tyres; the punctilious middle-aged man, adept at changing a tyre, but who takes exaggerated pride in his work; and the clumsy, grungy young guy who is useless at pretty much everything. In each case, their particular character traits speed them to a similarly sticky end.

Hans Vrijsen, Goodyear Brand Director Europe, explains the approach: “These films demonstrate in very stark terms the distinct advantages of choosing RunOnFlat tyres. The scenarios are unlikely and the outcome in each deliberately exaggerated to drive home the message of the additional safety and security RunOnFlat tyres offer motorists. The impact of these films relies primarily on the element of surprise and the dark humour in the denouement of each scene, but the three protagonists also play a pivotal role in capturing a sense of everyday realism with which people can identify.”

Viewers will certainly approach each of the three films from a different angle – seeing them as shocking, funny, and even thought provoking. No matter: the aim is that the message will resonate with all viewers and create sufficient impact for them to forward the mpeg onto their friends and colleagues.

You May Also Like

Bridgestone Americas Releases 2022 DE&I Annual Report

The 2022 DE&I Annual Report outlines improvements Bridgestone has made in its three DE&I focus areas.

Bridgestone announced the release of its 2022 DE&I annual report. The report includes a detailed scorecard on its diversity representation across the US and Latin America along with a breakdown of its DE&I commitments, strategy and efforts in the last year.

“The release of our second DE&I Annual Report further solidifies our focus on empowering our teammates and the communities where we live, move, work and play,” said Ebonee Davis Ifeobu, vice president of diversity, equity and inclusion at Bridgestone Americas. “Last year, we made a commitment to build upon the DE&I framework already in place and doubled down on our efforts to listen, learn and evolve. While this is an ongoing and intentional journey, I’m proud of the strides we’ve made thus far.”

What Does it Mean to Have Sustainably Sourced Tires?

Sustainability starts at the source, and tire manufacturers are thinking about where rubber comes from more than ever.

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.


Other Posts

Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.

GRI Receives US DOT Certification for Safety

GRI tires will now have a DOT code embossed on their sidewalls.

Five Tire Trends You Need to Know

We’re talking about recent industry trends that you can take advantage of when running your tire business.

RwtN Featured Image EP20