CEAT Specialty Tires Teams Up with Costa Rican Distributor - Tire Review Magazine

CEAT Specialty Tires Teams Up with Costa Rican Distributor

The CEAT brand was introduced to Trac-Taco dealers and customers at a recent event in San Jose co-hosted by CEAT and Trac-Taco.

CEAT Specialty Tires has teamed up with Costa Rican tire distributor Trac-Taco to sell CEAT Ag, OTR and industrial tires in the Central American country.

CEAT-Costa-Rica
Pictured are (left to right) Miguel Yamuni, general manager of Trac-Taco; Mario Madriz, sales manager of Trac-Taco; Alan Thomas, general manager of Centro LLantero Los Guarapos; and Tarang Srivastava, general manager of North America for CEAT Specialty Tires.

Founded in 1964, Trac-Taco serves a network of tire dealers across the country and is a leader in retreading Ag, OTR and truck tires in the country, CEAT says.

The CEAT brand was introduced to Trac-Taco dealer and end-user customers at a recent event in San Jose co-hosted by CEAT and Trac-Taco. The event featured remarks about the company and key products by CEAT executives with the U.S. office, including Carlos Acosta, business development manager for CEAT Specialty Tires in Central America, Mexico and the Caribbean.

The CEAT Farmax R85 Ag radial was one of numerous CEAT tires on display at the introduction event in San Jose. The company says this radial, as well as other radials in the Farmax series, is designed to provide exceptional CTR: low compaction, high traction and high roadability. CEAT 65 series, 70 series, row crop and flotation tires, as well as bias Ag and OTR tires, were also on display. The company’s ag radial plant is now producing more than 160 ag radial SKUs, including 710/70R42 and other key sizes for high-performance tractors.

You May Also Like

RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose

RNR Tire Express (RNR) recently closed out its annual franchise conference, where it honored the legacy of Richard Rose, who it considered one of its “trailblazing franchisees.” Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

Members of the Rose family were in attendance at the conference to accept the Lifetime Achievement Award on Richard’s behalf. Rose's two sons will continue to operate their father’s franchise locations in Virginia and ensure his legacy continues within the RNR system and throughout the communities he services, RNR Tire Express said.

McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion

Other Posts

Ag tires and the duality of deflection

Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.

BKT_AGRIMAXFACTOR_Field
Hercules Tire introduces the Ag-Trac F-2 agricultural tire

This robust tire designed for multiple farm surfaces is offered in two 16-in. sizes for 2WD front tractor wheel positions.

Hercules-AG-Trac-F-2
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate