Advantage T/A Sport Adds ‘Fun’ to Drive
The typical day for a minivan driver may consist of a visit to a coffee shop, a stop at the dry cleaners, a shopping trip to the grocery store or a workout at the gym. The racetrack isn’t normally where you find a minivan. Michelin’s BFGoodrich brand decided to combine these daily activities, a Toyota
Rockin’ and Rollin’ into 2016
Still aiming to be dealers’ “No. 1,” Continental Tire the Americas announced a number of updates for 2016 during its Gold Dealer Meeting, themed “Conti Rocks Cancun,” on April 12 at the Hard Rock Hotel in Cancun, Mexico. “Two years ago here, we made a statement that you are our No. 1.; our No. 1
Rules of Alignment
Are you communicating effectively with techs and customers? An alignment bay, lift and the sensors/computer are a considerable investment that can set you apart from other shops, but this equipment is only as effective as the people communicating the information. This means both engaging the customer about an alignment and communicating with the person performing
Pulsation Comebacks
Let’s say a vehicle had 0.003” of lateral runout when measured at the outside face of the rotor. If this vehicle is riding on 205/55R16 tires, in just one mile, the high-spot with 0.003” of runout goes past the caliper approximately 836 times. Over the course of 6,000 miles, that spot on the rotor will
Super Support: Manufacturer and Dealer Marketing Programs
Dealers looking to assemble business support have their pick of tire manufacturer and dealer marketing groups. Here’s a rundown of the marketing programs that can provide dealerships superhero support. ATD Name of dealer program: ATDServiceBay Website: atdservicebay.com What the program offers: The ATDServiceBay program is grouped into “Bays,” similar to the way a tire dealer may
BFGoodrich Targets Daily ‘Fun’ Consumer with Tire
The typical day for a minivan driver may consist of a visit to a coffee shop, a stop at the dry cleaners, a shopping trip to the grocery store or a workout at the gym. The racetrack isn’t normally where you find a minivan. Michelin’s BFGoodrich brand decided to combine these daily activities, a Toyota
Breaking Through
Goodyear Tire & Rubber Co.’s 2016 Dealer Conference was its biggest yet. More than 2,100 people attended the tiremaker’s “Breakthrough”-themed conference hosted just outside Washington, D.C., on Jan. 27-29. The three-day conference featured a trade show, educational sessions, new product announcements, and speeches from Goodyear execs. The executives outlined the tiremaker’s ongoing business strategy and
Michelin Redesigns Teen Road Safety Website
Michelin North America unveiled its redesigned online resource – BeyondtheDrivingTest.com – to teach teens about tire safety during the 2016 Lifesavers conference hosted with Lifesavers and the American Driver Training and Safety Education Association (ADTSEA) in California. “Michelin is committed to advancing road safety worldwide. In the U.S. we have created Beyond the Driving Test
Partners Day Strategy
At its annual Partners Day meeting in Liberia, Costa Rica, Hankook Tire America Corp. provided the 87 dealers in attendance an overview of the tiremaker’s strategy in terms of logistics, production, OE, marketing strategies and R&D technologies. Shawn Denlein, senior vice president of sales for Hankook Tire America Corp., said that significant investments in each
Maintaining Wheels, Drums Requires Focus
Every fleet manager is interested in minimizing his fleet’s operating costs. But some fail to understand the importance of gaining every bit of service life out of equipment that’s economically possible? That’s true, of course, for trucks, tractors and trailers, but it’s also true for the parts that make up a fleet’s rolling assets. Some
TPMS & ATIS Protect Tires, Require Attention
Understanding the difference between tire pressure monitoring systems (TPMS) and automatic tire inflation systems (ATIS), as well as proper maintenance for both systems, is an important part of supporting a well-run fleet. According to Al Cohn, director of new market development and engineering support for Pressure Systems International, “The function of TPMS is to alert
The War on Imports
“Rinse and repeat.” Handy instructions on the back of a shampoo bottle. Also short-hand for witnessing the same sad thing over and over. An infinite loop of loopy. Like the movie “Groundhog Day,” only not nearly as funny. Titan International opened 2016 by filing petitions claiming “material injury” from imported OTR tires being “dumped” on