How Big Do You Want To Go?
How Big Do You Want To Go? That’s what you’ll be saying as we take you through the steps to begin a sale, guide a customer to the right wheels and then close the sale. All too often, a customer comes into a dealer’s store and asks which wheels will fit on their vehicle and
Clear for Takeoff: Despite Uncertainties, Private Brands Continue March On With Confidence
The private brand tire market has had to fight through a lot in the past year. First, there was the ongoing recession. Then a belief that private brands would get left behind in favor of major brands popped up. And there was one month when everything came to a standstill. Then, of course, there was
The Art of Selling
The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how
Care and Caution: Few Ways to Predict Zipper Rupture; Here’s How to Keep Techs Safe
Care and Caution Few Ways to Predict Zipper Rupture; Here’s How to Keep Techs Safe A steel cord radial truck tire is an engineering marvel. It has to endure a wide range of temperatures in every imaginable environment. This flexible chamber enables large vehicles to ride on a virtual cushion of compressed air. In reality,
The Road Back: Quality Questions Exist Even As Industrial Market Begins Comeback
The Road Back Quality Questions Exist Even As Industrial Market Begins Comeback With manufacturing and construction sectors starting to make a comeback after recession-induced downturns over the last 18 months, the near-term future for industrial tire sales – and related specialty tire sales ®“ appears to be brightening. Not only have near-term economic forecasts been
Maintenance or Management?
Maintenance or Management? Truck operators today are quite conscientious about their choice of tires and the care given them. This protective attitude is readily explained by the prominent position tires hold in the hierarchy of operating expenses for most trucking operations – tire program costs rank second only to fuel for most fleets and owner-operators.
Bigger, Lower, Wider, Higher
a tire that rides and handles well on the highway. The typical AT tire buyer, by comparison, does about 60% of their driving on the highway and about 40% off-road. Most of the off-road driving is recreational, like camping or driving through the backwoods. A MT tire buyer, on the other hand, is much more
Types and Finishes
Types and Finishes Let’s talk about wheel construction, types of finishes and the pros and cons to each. Understanding the nuances of each will allow you to guide your customer to the right kind of wheel to fit their specific needs. First, wheel construction. Almost everyone is familiar with steel wheels – an inner face
Weather or Not: Weak Winters Hamper Winter Tire Growth and Opportunities
Weather or Not Weak Winters Hamper Winter Tire Growth and Opportunities Sleigh bells ring, are you listening? In the lane, snow is glistening. A beautiful sight, we’re happy tonight. Walking in a ®ƒ Winter wonderland? It’s May, winter’s over. But that doesn’t mean dealers and tiremakers aren’t thinking about winter tires. On the contrary, they’re
Smooth It Over: Simple Repair Technique Saves Time, Headaches and Money
Smooth It Over Simple Repair Technique Saves Time, Headaches and Money Consider this common scenario: You just sold an expensive set of tires and wheels, and are feeling pretty happy with the accomplishment. But while you’re mounting the tires, the mount head on the changer suddenly slips and damages the wheel’s outside flange. The
Tools of the Trade: Finding the Right Tire and Wheel Combination Easier Than Ever
Tools of the Trade Finding the Right Tire and Wheel Combination Easier Than Ever How many times has a customer asked you how large a tire and wheel they could fit on their vehicle? If you’ve heard that question once, you’ve heard it a hundred times. Determining the exact or maximum tire and wheel size
Scrap Yard Gumshoe
Scrap Yard Gumshoe Regardless of the type of spent machinery, component equipment, or materials they provide a gathering place for, scrap yards contain an abundance of information. Witness the differences in average mileage accumulated or failure modes for various models of automobiles prior to reaching their final rusting place. Or the average age difference between