Sponsored Content Archives - Page 9 of 10 - Tire Review Magazine
Unique Tread Design Gives CUV Tires a Quiet, Smooth Ride

Tires, like the Yokohama Geolandar CV G058, that are engineered for CUV performance provide you with easy solutions to ensure customer satisfaction in those all-important “creature comfort” areas.

yokohama geolandar g058 tread quiet ride
Designing CUV Tires for Confident Winter Traction

Tire manufacturers, like Yokohama Tire, have engineered products with best-in-class winter traction specifically for CUVS.

Creating Long-Lasting Tread Life in CUV Tires

A tire with long-lasting tread characteristics, matched to a specific application, can mean the difference between a satisfied or dissatisfied customer.

yokohama geolandar cv go85 compound and belt package
Engineering CUV Tires for Superb Wet Traction

Some tire manufacturers, like Yokohama Tire, are tapping into the this market with fitments specifically for CUV applications to deliver on customer expectations of wet-weather performance.

Auto Aftermarket Consumers Seek Greater Ease and Simplicity

When it comes to automotive aftermarket purchases, it seems consumers want to speed up and put the process on cruise control. Shoppers are spending less time making purchasing decisions and they want a simpler shopping experience. These were some of the findings from the most recent Synchrony Major Purchase Study of consumer behavior. This is

The Source of Stress in the Auto Repair and Tire Industry

Most dealers, especially multi-store operators, find themselves under enormous stress every single day because they are responsible for driving the numbers.

3 Things You Need to Know About Snow Chains and Alternative Traction Devices

Snow and ice-covered roads can be difficult and often dangerous to navigate. Here’s what you need to know about snow chains and alternative traction devices (ATDs) in order to drive prepared this winter.

Are Your Salespeople ‘Winging It’ on the Phone?

Sponsored content: Every interaction your salespeople have with potential customers on the phone is an opportunity to enhance customer relations, the image of your business and increase sales. When your salespeople are not properly prepared to manage phone interactions they lose those precious opportunities and hinder your success.

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The Top 5 Blunders of Tire Dealers

Sponsored content: Having worked with dozens of multi-location tire dealers across the country, Steve Ferrante, CEO of Pinnacle Performance Training, has seen many areas that negatively impact growth and overall business performance. Here, he shares the top five blunders he’s personally witnessed and the recommended changes for each.

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How To Fail

Sponsored content: Henry Ford said, “Failure is simply the opportunity to begin again, this time more intelligently.” With that in mind, CEO of Pinnacle Performance Training, Steve Ferrante, shares six proven ways to lose customers and damage your tire/auto service business.

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Training & Performance: If You Can’t Measure It, You Can’t Manage It

Sponsored content: If you don’t measure your employees performance at the point-of-sale then you can’t manage it and improve performance. Ultimately, your business loses sales and profits, stifling your business’s growth.

On the job. On the trail. On the road. The Terra Trac® Series was built for them all.

Hercules’ Terra Trac light truck tires are in heavy demand by drivers whose everyday routine is anything but.