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Apollo Tyres: Strategy of ‘Entrenchment’ for U.S. Market [Audio]

Despite COVID-19, 2020 has been a big year for several tire manufacturers, including Apollo Tyres. The Indian tiremaker launched its Vredestein brand in North America last year, and has already released two tires specifically designed for the North American market in 2020. According to company executives, there’s much more to come. We spoke with executives

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Top Shops: What We’ve Learned from COVID-19 [Audio]

In this episode of What’s Treading with Tire Review, we talk with several tire dealers to hear how their businesses have changed as a result of the coronavirus pandemic and what they’ve learned along the way.

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Michelin VP of Sales: Signs of Recovery Taking Shape [Audio]

On this episode of What’s Treading, we talk with Andrew Meurer, Michelin North America’s VP of sales, to get an update on how the company has handled the pandemic, its supply chain, its reasons for stopping direct-to-consumer sales and much more.

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Tire Sell-Out Trends During the Coronavirus & into the Future with GfK [Audio]

Data is king. It helps you make smart business decisions and drive the growth of your business. And in this episode of What’s Treading with Tire Review, we delve into the numbers. We speak with experts from GfK, one of the largest market research organizations in the world that collects tire sell-out data from thousands

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An Update from BKT & the OTR Industry Amid COVID-19 [Audio]

In this week’s episode of Whats Treading with Tire Review, we’re continuing to reach out to see how those in the industry are faring and recovering from the economic effects of the coronavirus.  On today’s podcast, we talk with Doug Kershaw, vice president of BKT USA, to check in not only on BKT’s business but also

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The New Ball Game of Tire Manufacturing Amid COVID-19 [Audio]

As manufacturers start to ramp up production, changes have been made in factories worldwide just to keep workers safe amid the coronavirus. So what’s that like? How have factories changed? In this episode of What’s Treading with Tire Review, we speak with Nokian Tyres, a rather new tire manufacturer on North American soil, to see

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Podcast: Servicing Shop Equipment in the Coronavirus Age [Audio]

With businesses starting to reopen in the midst of the coronavirus pandemic, social distancing, mask-wearing and a slew of other hygiene practices have become the norm just to stay safe. So, how are equipment manufacturers working to service shops right now? In this episode of “What’s Treading with Tire Review,” we talk with Kevin Keefe,

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What’s Treading, Ep. 14: AI, Machine Learning & Online Chat Platforms with Openbay [Audio]

In the last few weeks, it seems like the world has shifted into a more digital mindset due to the coronavirus. On today’s podcast, we talk with Rob Infantino, founder of Openbay, about the artificial intelligence and machine learning you can bring to your shop’s digital presence and how online chat platforms could be beneficial

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What’s Treading, Ep. 13: Creating Your Mobile Tire Service Unit [Audio]

We talk with Todd Ford, owner of Custom Upfits, a company based in Sacramento, California, that specializes in building mobile repair units for the tire, wheel and auto body industries, about the mobile repair revolution.

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What’s Treading, Ep. 12: Consumer Finance in the Coronavirus Age [Audio]

In the last four weeks, more than 17 million Americans have filed for unemployment, according to the New York Times, which means for tire dealers and retailers across the country, many people don’t have the money for unplanned expenses right now – and unfortunately, tires often are one of those things. Navigating this situation right

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What’s Treading, Ep. 11: Coronavirus Relief for Tire Dealers [Audio]

With the passage of the CARES Act, tire businesses are entitled to a myriad of different forms of relief and funding. But do you know exactly what your business is eligible for?

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What’s Treading, Ep. 10: Tire Industry Economics & COVID-19 [Audio]

We spoke with financial advisors who study the tire industry to get their pulse on how the coronavirus will affect all parts of the industry in the weeks and months to come.

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